Marketing Automation Manager*in (m/w/d) – Schwerpunkt HubSpot Setup & Marketing Operations
CONTACT Software · Karlsruhe, Baden-Württemberg, Germany
- On site
- Full-time
- €65,000 / year
- Karlsruhe, Baden-Württemberg, Germany
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Job highlights
- Manage HubSpot Marketing Hub setup and development.
- Implement automations and data flow logic.
- Ensure data structures and quality.
- Analyze technical requirements for marketing.
- Collaborate with internal/external teams.
About the role
Marketing Automation Manager HubSpot Setup & Marketing Operations
Are you an expert in HubSpot and passionate about clean system structures, efficient processes, and sustainable automations? Then you've come to the right place! In this role, you will take on the technical responsibility for the structurally sound setup and continuous development of our HubSpot Marketing Hub. At the interface between Marketing Specialists and operational processes, you will ensure stable data and automation structures and ensure that our marketing is technically optimally supported.
Your Responsibilities
- Technical overall responsibility for the structurally sound setup and continuous development of the HubSpot Marketing Hub, including the conception of scalable system architectures (Properties, Lifecycle Models, Lead Management Processes, Authorization Concepts).
- Conception and implementation of sustainable automations and data flow logics along the customer journey, as well as ensuring efficient data and automation structures.
- Ensuring stable data structures and high data quality, definition and further development of uniform standards for data models, as well as monitoring of data flows and integrations with connected systems.
- Analysis and implementation of technical requirements from marketing and sales, including evaluation of technical extensions, new HubSpot functions, and integrations.
- Steering and coordination of technical implementation with internal stakeholders and external partners, as well as ensuring transparent processes and defined quality standards.
- Monitoring of system and automation processes using relevant KPIs, as well as identification and resolution of technical error sources.
- Structured documentation of system architectures, processes, and best practices, as well as support for the specialist departments in using HubSpot.
- Proactive observation and evaluation of data protection requirements and new HubSpot functions for the continuous derivation and internal team development of relevant standards and best practices.
- Consulting on technical feasibility and implementation of complex campaigns in HubSpot, including integration into existing data and automation structures.
What You Should Bring
- At least three years of practical experience working with HubSpot Marketing Hub, ideally in the areas of Lead Management, Workflows, DOI Processes, and Campaign Control.
- Strong project management and coordination skills with the ability to manage multiple topics concurrently and in a structured manner.
- Strong analytical skills and confident handling of dashboards, reporting, and KPIs.
- Sound understanding of data protection requirements in marketing processes (e.g., DOI, data flows, and consents).
- High communication and teamwork skills, as well as moderation strength in cross-departmental coordination.
- Proactive, solution-oriented work approach and enjoyment in sustainably optimizing processes and further developing standards.
- Very good German and English skills, both written and spoken, for working with international colleagues and technical documentation.
Our Offer
- Exciting projects and varied tasks within a dynamic and experienced team that is looking forward to you.
- Market-competitive salary and flat hierarchies within a strongly growing organization with a "you" culture up to the management level.
- Individual and professional onboarding with a mentoring program and support from your team colleagues.
- Many opportunities for further development within a growing marketing team.
- Choice of various further training courses from our training catalog for professional and personal development.
- Discounts for company fitness and participation in various sports groups, regular team and company events.
- Choice between working at one of our locations, from home, or a hybrid model.
- Open and appreciative corporate culture where your own ideas are not only allowed but also gladly heard.
- Flexible working hours with time tracking and 30 days of vacation (for a 5-day week).
- Subsidy for the Deutschlandticket.
- Offers for mental health.
- Attractive discounts through access to the Corporate Benefits program.
- Fresh fruit and various hot and cold beverages at our locations.
Have we made you curious? Then we should get to know each other! Apply now and become an important part of our success story! We look forward to your application!
CONTACT Software GmbH
Frau Dana Theil
Wiener Str. 1 – 3
28359 Bremen
Key skills/competency
- HubSpot Marketing Hub
- Marketing Automation
- Lead Management
- Workflows
- Data Quality
- Data Protection
- Project Management
- Process Optimization
- System Architecture
- KPI Monitoring
Skills & topics
- Marketing Automation Manager
- HubSpot
- Marketing Operations
- Lead Management
- Workflows
- Data Management
- Process Optimization
- System Architecture
- Project Management
- Digital Marketing
How to get hired
- Tailor your resume: Highlight HubSpot experience, automation, and project management skills.
- Showcase your expertise: Quantify achievements in lead management, data quality, and process optimization.
- Research CONTACT Software: Understand their culture, values, and recent marketing initiatives.
- Prepare for technical questions: Be ready to discuss HubSpot workflows, data models, and integrations.
- Demonstrate collaboration: Highlight your experience working with cross-functional teams and stakeholders.
Technical preparation
Master HubSpot workflows and automation triggers.,Understand data models and lifecycle stages.,Practice setting up integrations and APIs.,Study data privacy compliance for HubSpot.
Behavioral questions
Describe a complex automation you built.,How do you ensure data quality?,How do you handle conflicting stakeholder needs?,Tell me about a process you optimized.
Frequently asked questions
- What are the key responsibilities for a Marketing Automation Manager at CONTACT Software?
- The Marketing Automation Manager at CONTACT Software is responsible for the technical setup, development, and ongoing optimization of the HubSpot Marketing Hub. This includes designing scalable system architectures, implementing automations and data flows, ensuring data quality, and collaborating with marketing and sales teams on technical requirements and complex campaigns.
- What HubSpot experience is required for this Marketing Automation Manager role?
- A minimum of three years of practical experience with HubSpot Marketing Hub is required. Ideally, this experience should cover areas such as Lead Management, Workflows, DOI (Double Opt-in) Processes, and Campaign Control. Strong technical understanding of the platform is crucial.
- Does CONTACT Software offer remote or hybrid work options for the Marketing Automation Manager position?
- Yes, CONTACT Software offers flexibility. You can choose between working at one of their locations, from home (remote), or a hybrid model, providing work-life balance options for the Marketing Automation Manager.
- What kind of career development opportunities are available for a Marketing Automation Manager at CONTACT Software?
- CONTACT Software provides ample growth opportunities. This includes working within a growing marketing team, access to a diverse training catalog for professional and personal development, and opportunities to contribute to process optimization and standards development.
- How important is project management experience for the Marketing Automation Manager role at CONTACT Software?
- Project management and coordination skills are highly valued. The role requires the ability to manage multiple topics concurrently and in a structured manner, ensuring transparent processes and defined quality standards for technical implementations and stakeholder management.
- What are the language requirements for the Marketing Automation Manager position at CONTACT Software?
- Excellent German and English language skills, both written and spoken, are required. This is essential for working effectively with international colleagues and understanding technical documentation.