Marketing Analytics Manager
Consensys
Job Overview
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Job Description
About Consensys
Consensys is the leading blockchain and web3 software company founded by Joe Lubin, CEO of Consensys and Co-Founder of Ethereum. With product suites like MetaMask, Infura, Linea, Diligence, and Phosphor, the company champions decentralization and empowers builders in the Web3 ecosystem.
Role Overview
The Marketing Analytics Manager role within the Data & Analytics team of the Office of the COO is pivotal for driving data-based marketing decisions. You will partner with Product, Marketing, and Data Platform teams to implement sophisticated measurement techniques, provide actionable insights, and improve the return on marketing investments.
Key Responsibilities
- Partner with Marketing leadership to define success metrics.
- Mentor and manage 1-2 direct reports.
- Create recurring and ad hoc reports for senior leadership.
- Work with a variety of analytics tools including Google Analytics, Brandwatch, Segment, Mixpanel, dbt, Cube, Preset, and HubSpot.
- Improve marketing performance through actionable data insights and storytelling.
- Design process improvements using the latest LLMs and agentic frameworks.
Qualifications & Experience
- Strong interest in Web3 and on-chain data exposure.
- Expertise in SQL and Python with hands-on dbt experience.
- Solid understanding of attribution, customer segmentation, marketing mix modeling, and A/B testing.
- Excellent communication and data visualization skills.
- Experience managing cross-functional projects and teams.
Additional Information
Consensys welcomes diversity and encourages applicants from all backgrounds to apply, even if they don't meet every requirement. Employment is subject to background checks. The US-based salary range is $105,000—$187,000 USD, determined through the interview process.
Key skills/competency
- Blockchain
- Web3
- Marketing Analytics
- Data Visualization
- SQL
- Python
- Attribution
- Reporting
- Data Storytelling
- Team Management
How to Get Hired at Consensys
- Research Consensys culture: Study their mission, products, and Web3 impact.
- Tailor your resume: Emphasize analytics, SQL, and Python skills.
- Prepare case studies: Showcase marketing data success stories.
- Practice technical questions: Focus on attribution, segmentation, and A/B testing.
- Network on LinkedIn: Connect with current Consensys employees.
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