Marketing Analytics Manager

About the Role: Marketing Analytics Manager

Consensys, the leading blockchain and web3 software company, is looking for a Marketing Analytics Manager for its Data & Analytics team within the Office of the COO. This role will drive data-driven decision making for high impact growth initiatives at MetaMask and LineaCoach.

What You’ll Do

• Partner with Marketing leadership to define and measure success on growth initiatives.
• Mentor and manage 1-2 direct reports.
• Prepare recurring and ad hoc reports and presentations for senior leadership.
• Work with a diverse Marketing tech stack including Google Analytics, Brandwatch, Segment, Mixpanel, dbt, Cube, Preset, and HubSpot.
• Accelerate the marketing performance measurement roadmap using innovative tools including LLMs and agentic frameworks.
• Identify opportunities to improve marketing ROI and track the impact of recommendations.
• Design and implement process and tooling improvements to foster a data-driven culture.

What We’re Looking For

Applicants should be intrinsically motivated, intellectually curious, and aligned with Consensys mission and values. A demonstrable interest in Web3, mastery of both SQL and Python, and exposure to on-chain data are essential. Candidates must have experience in attribution, customer segmentation, marketing mix modeling, and A/B testing. Excellent communication and data visualization skills, alongside experience working cross-functionally, are key to success in this role.

Additional Information

This is a remote-friendly, start-up environment role. Consensys practices equal opportunity employment and requires background checks including employment, education, and criminal records.

Key skills/competency

• Marketing Analytics
• Blockchain
• Web3
• Data Visualization
• SQL
• Python
• Attribution
• Customer Segmentation
• dbt
• A/B Testing