KOL Marketing Manager

Role Overview

You will shape our Asia Pacific (APAC) KOL/influencer strategy and community growth across X, Telegram, Youtube, WeChat and other social channels. Your mandate is to scale awareness, trust, and user activation by building high-impact creator partnerships, running world-class community operations, and shipping measurable marketing campaigns.

Key Responsibilities

KOL/Influencer Marketing

• Source, vet, negotiate, and manage creators; develop briefs and content calendars aligned to GTM milestones.
• Establish and nurture relationships with key influencers and identify new partnership opportunities to expand brand reach and influence within the web3 community.
• Stand up an affiliate/referral program with UTM links, promo codes, and revenue-share where applicable; manage KOL budget and payouts.
• Track and analyze KOL campaign performance using key metrics, provide regular reports, and recommend data-driven strategies for improvement.

Community Management

• Own day-to-day operations and growth of community groups on Telegram, X, WeChat, and other social media channels.
• Localize community initiatives and content for priority markets; coordinate AMAs, IRL/virtual events, meetups.
• Build feedback loops from community to product, BD, and support.

Integrated Marketing and GTM

• Deliver channel plan and campaigns for product launches and integrations with clear positioning and messaging.
• Effectively partner with Product Marketing, Brand/Creative, Social, and Product teams to ensure integrated and coherent messaging across all initiatives.

Qualifications

• 3-6 years of experience in Web3 marketing, directly contributing to community growth and impactful influencer collaborations.
• Proven success in influencer marketing or KOL management within Web3, blockchain, or cryptocurrency, with a strong ability to manage and leverage KOL relationships to achieve marketing goals.
• Extensive network with Web3 KOLs and demonstrated strong account management skills to readily leverage existing relationships for impactful campaigns.
• Deep familiarity with crypto culture and products.
• Experience utilizing social media platforms and analytics tools to measure the impact of influencer and community initiatives on key business metrics.
• Excellent communication and interpersonal skills to build strong rapport and collaborate effectively with content creators and influencers, ensuring alignment with brand messaging and campaign goals.
• Contracting and budget management; comfortable negotiating rates and deliverables.
• Fluent in English and Mandarin.

Nice to Have

• Experience building KOL programs for exchanges.
• Local market expertise with strong creator/KOL network in Greater China, South Korea, Japan, and Southeast Asia.
• Can demonstrate measurable ROI from past influencer campaigns.
• Moonlight as an emerging KOL himself/herself.
• Additional languages (e.g., Korean, Japanese).

Key skills/competency

• Web3 Marketing
• Influencer Marketing
• KOL Management
• Community Growth
• Community Management
• Social Media Strategy
• Content Creation
• Partnership Management
• Marketing Campaigns
• Crypto Culture