Account Based Marketing Manager
ConnectWise · United States
- Hybrid
- Full-time
- $100,000 / year
- United States
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Job highlights
- Design and execute targeted ABM strategies for key accounts.
- Collaborate with Sales and marketing teams for pipeline growth.
- Manage multi-channel campaigns and outreach initiatives.
- Utilize data and marketing platforms for campaign success.
- Report on pipeline, engagement, and campaign performance.
About the role
Account-Based Marketing Manager at ConnectWise
ConnectWise is a leading global software company dedicated to the success of technology solution providers. Our suite of tools helps over 45,000 partners manage their businesses, sell more efficiently, automate service delivery, and provide amazing customer experiences. We are a community-driven company that values diversity, innovation, and individual contributions. We are seeking an experienced Account-Based Marketing (ABM) Manager to design and execute targeted marketing strategies for our highest-priority accounts. This role involves close collaboration with Sales, Demand Generation, and Digital teams to drive pipeline growth through personalized, multi-channel campaigns.What You’ll Do:
- Design and execute ABM plays across acquisition, competitive displacement, and named accounts.
- Build and manage tiered target account lists using data sources like Demandbase, ZoomInfo, and intent signals.
- Translate strategy into clear, actionable weekly plans (accounts, plays, owners).
- Orchestrate multi-channel campaigns including paid media, outbound sequences, direct mail, events, and executive roundtables.
- Partner cross-functionally with Sales, SDRs, Demand Gen, and Digital teams to drive coordinated account engagement.
- Map buying committees within target accounts to refine messaging and outreach.
- Own reporting on pipeline sourced/influenced, account engagement, and campaign performance.
What We’re Looking For:
- Experience in B2B marketing and Account-Based Marketing (ABM).
- Strong collaboration skills and experience partnering with Sales.
- Data-driven mindset with experience using intent data and marketing platforms.
- Ability to manage multiple campaigns and translate strategy into execution.
Working Conditions:
- Onsite, hybrid, or remote depending on location.
- 0–10% travel required.
- Account-Based Marketing
- B2B Marketing
- Sales Collaboration
- Demand Generation
- Digital Marketing
- Campaign Management
- Data Analysis
- Intent Data
- Marketing Platforms
- Pipeline Growth
Skills & topics
- Account Based Marketing Manager
- B2B Marketing
- ABM
- Marketing Strategy
- Demand Generation
- Sales Enablement
- Digital Marketing
- Campaign Management
- Marketing Analytics
- Technology Marketing
How to get hired
- Tailor your resume: Highlight B2B marketing, ABM experience, and sales collaboration. Quantify achievements in pipeline growth and campaign performance.
- Showcase platform skills: Emphasize experience with Demandbase, ZoomInfo, intent data, and other marketing automation tools.
- Demonstrate collaboration: Provide examples of successful partnerships with Sales, Demand Generation, and Digital teams.
- Prepare for interviews: Be ready to discuss your approach to designing ABM plays and measuring campaign success.
Technical preparation
Master ABM platforms like Demandbase and ZoomInfo.,Understand intent data and its application.,Practice data analysis for campaign reporting.,Familiarize with B2B marketing automation tools.
Behavioral questions
Describe a successful ABM campaign you managed.,How do you collaborate with sales teams?,How do you handle multiple campaign priorities?,Share an example of data-driven marketing.
Frequently asked questions
- What are the key responsibilities of an Account Based Marketing Manager at ConnectWise?
- The Account Based Marketing Manager at ConnectWise is responsible for designing and executing targeted marketing strategies for high-priority accounts. This includes building account lists, orchestrating multi-channel campaigns, collaborating with sales and other marketing teams, and reporting on campaign performance and pipeline impact.
- What experience is required for the Account Based Marketing Manager role at ConnectWise?
- Required experience includes B2B marketing and Account-Based Marketing (ABM). Strong collaboration skills, particularly with sales teams, and a data-driven mindset with experience using intent data and marketing platforms are also essential. Candidates must be able to manage multiple campaigns and translate strategy into execution.
- What tools are commonly used for Account-Based Marketing at ConnectWise?
- The job description mentions using data sources like Demandbase, ZoomInfo, and intent signals. Experience with these or similar platforms for building target account lists and understanding account engagement is highly valued.
- How does ConnectWise support a flexible work environment for this role?
- ConnectWise offers flexibility for this position, with work arrangements being onsite, hybrid, or remote depending on the candidate's location. This allows for greater work-life balance and accessibility.
- What is the travel expectation for the Account Based Marketing Manager role?
- The role requires minimal travel, with an expectation of 0-10% travel. This suggests a primarily remote or office-based role with occasional opportunities for in-person engagement.
- How can I highlight my collaboration skills for the Account Based Marketing Manager position?
- To highlight your collaboration skills, focus on examples in your resume and during interviews where you worked effectively with sales, demand generation, or digital marketing teams to achieve common goals. Emphasize your ability to align marketing efforts with sales objectives.
- What does ConnectWise value in its company culture?
- ConnectWise fosters a community-driven culture that values diversity, innovation, and unique contributions. They encourage discovery, debate, and recognize key moments. Their inclusive and positive culture ensures every colleague is valued for their perspectives and skills.
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