Social Media Marketing Specialist

@ Confidential

About the Role

As a Social Media Marketing Specialist, you will be responsible for developing, executing, and managing social media strategies that strengthen brand presence and engagement across platforms such as Instagram, LinkedIn, Twitter, Facebook, and TikTok. You will create compelling content, analyze performance metrics, and collaborate with internal teams to deliver impactful campaigns aligned with business goals.

Key Responsibilities

• Plan, develop, and implement social media strategies.
• Create engaging and original posts, visuals, stories, and short-form videos.
• Manage day-to-day posting schedules and campaign promotions.
• Monitor, analyze, and report on social media performance.
• Stay updated with industry trends and best practices.
• Collaborate with design, content, and marketing teams for brand consistency.
• Engage with online communities and foster strong audience relationships.
• Contribute creative ideas to enhance brand visibility and generate leads.

Qualifications

Bachelor’s degree in Marketing, Communications, or a related field. 3–5 years of proven social media marketing experience, strong platform-specific strategy knowledge, proficiency with social media management and analytics tools, excellent copywriting skills, and fluency in English (Arabic is an advantage).

What’s Offered

• Full-time remote role with flexibility across the MENA region.
• Competitive salary and benefits package.
• Opportunities for professional development and long-term career growth.
• Collaborative and innovative team culture.

Key skills/competency

Social media strategy, content creation, digital marketing, analytics, engagement, branding, campaign management, storytelling, creative, collaboration