Media Specialist

About the Media Specialist Role

The Media Specialist role is a full-time, remote position open to candidates across the MENA region. Working for a reputable recruitment agency partnering with top companies, you will support the planning, execution, and optimization of multi-channel media strategies. This role requires creativity, analytical thinking, and hands-on media execution to drive measurable results while collaborating with regional and international teams.

Key Responsibilities

• Develop and implement media plans aligned with marketing objectives.
• Manage paid media campaigns across digital platforms such as Social Media, Google, and Display.
• Monitor campaign performance and optimize using KPIs and analytics.
• Coordinate remotely with creative and content teams for consistency.
• Negotiate media placements, manage budgets, and maintain schedules.
• Analyze audience insights, media trends, and competitor activities in MENA markets.
• Prepare performance reports and provide actionable insights.
• Ensure brand consistency and compliance across all media channels.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Media, Communications, or a related field.
• Proven experience as a Media Specialist or Media Planner.
• Strong understanding of digital media platforms and advertising tools.
• Experience with media buying, planning, and performance tracking.
• Excellent analytical, reporting, and communication skills.
• Ability to work independently in a fast-paced, remote environment.

Preferred Skills

• Hands-on experience with Meta Ads, Google Ads, and programmatic platforms.
• Knowledge of media analytics tools such as Google Analytics and Ads Manager.
• Strong budgeting, optimization, and performance-driven mindset.

Key skills/competency

• media planning
• digital campaigns
• traditional media
• analytics
• reporting
• negotiation
• budgeting
• optimization
• content coordination
• stakeholder management