Brand Manager

@ Confidential

About the Role

The Brand Manager will be responsible for shaping and driving the company’s brand identity across multiple markets in the EMEA region. In this full-time remote position, you will lead brand positioning, messaging, and campaigns to strengthen visibility, engagement, and customer trust for a leading software company.

Key Responsibilities

• Develop and execute brand strategies aligned with business objectives.
• Define and manage brand identity, tone of voice, and visual guidelines.
• Plan and oversee integrated digital and offline marketing campaigns.
• Conduct market research and competitive analysis for growth opportunities.
• Collaborate with product, sales, and design teams to align initiatives.
• Monitor brand performance through KPIs and report to leadership.
• Manage partnerships with external agencies, media, and stakeholders.
• Create engaging content targeting diverse EMEA audiences.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field. Master’s preferred.
• 5+ years of brand management experience, preferably in software or technology.
• Strong understanding of brand strategy, digital marketing, and customer engagement trends.
• Ability to adapt brand messaging across different markets and cultures.
• Excellent communication, storytelling, and project management skills.
• Proficiency in marketing analytics tools and platforms.
• Fluency in English; additional EMEA languages an advantage.

What’s Offered

• Full-time remote role open to candidates in the EMEA region.
• Competitive compensation package.
• Opportunity to shape the brand of a fast-growing software company.
• Collaborative and innovative work environment.
• Career development and growth opportunities within a global team.

Key skills/competency

• Brand Strategy
• Digital Marketing
• Campaign Management
• Market Research
• Communication
• Analytics
• Content Creation
• Collaboration
• Customer Engagement
• Innovation