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Brand Manager

Confidential

HybridHybrid

Original Job Summary

About the Role

The Brand Manager will shape and drive the company’s brand identity across multiple markets in the EMEA region. In this full-time remote role, you will develop and execute brand strategies, manage messaging, and create campaigns that elevate visibility and customer trust. Collaborate with cross-functional teams to ensure that the brand reflects innovation, quality, and value.

Key Responsibilities

  • Develop and execute brand strategies aligned with business objectives.
  • Define and manage brand identity, tone of voice, and visual guidelines.
  • Plan and oversee integrated marketing campaigns across digital and offline channels.
  • Conduct market research and competitive analysis for growth opportunities.
  • Collaborate with product, sales, and design teams on brand initiatives.
  • Monitor brand performance through KPIs and reporting to senior leadership.
  • Build and manage partnerships with external agencies, media, and stakeholders.
  • Create engaging content for diverse EMEA audiences.

Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
  • 5+ years of brand management experience, ideally in software or technology.
  • Strong understanding of brand strategy, digital marketing, and customer engagement trends.
  • Proven ability to adapt brand messaging across different markets and cultures.
  • Excellent communication, storytelling, and project management skills.
  • Proficiency in marketing analytics tools and platforms.
  • Fluency in English; additional EMEA languages are a strong advantage.

What’s Offered

This full-time remote position offers a competitive compensation package, the chance to shape a fast-growing software company’s brand, and opportunities for career development within a global team.

Apply Now

If you are a strategic thinker with a passion for impactful branding, we invite you to apply and help shape the identity of a leading software company.

Key skills/competency

  • Brand Strategy
  • Digital Marketing
  • Market Research
  • Campaign Management
  • Competitive Analysis
  • Project Management
  • Content Creation
  • Customer Engagement
  • Communication
  • Analytics

How to Get Hired at Confidential

🎯 Tips for Getting Hired

  • Customize your resume: Tailor it to highlight brand management skills.
  • Showcase digital expertise: Emphasize relevant campaign experience.
  • Research company values: Understand the software company’s brand vision.
  • Prepare for interviews: Practice discussing strategic branding examples.

📝 Interview Preparation Advice

Technical Preparation

Review brand analytics tools.
Study digital campaign metrics.
Understand market research techniques.
Learn visual guideline implementation.

Behavioral Questions

Discuss a time you led branding.
Explain strategic decision-making processes.
Detail collaboration with cross-functional teams.
Describe handling tight deadlines under pressure.