Events Manager, B2B Commercial Marketing
Conduent · United States
- Hybrid
- Full-time
- $85,000 / year
- United States
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Job highlights
- Manage B2B events from strategy to execution.
- Drive client engagement and business growth.
- Collaborate with marketing, sales, and brand teams.
- Measure event effectiveness and ROI.
- Flexible remote work arrangement offered.
About the role
Events Manager, B2B Commercial Marketing
Conduent is seeking an enthusiastic Events Manager to lead the planning and execution of its B2B commercial marketing events. This role is crucial for driving engagement, strengthening client relationships, and generating business growth through high-impact experiences that support pipeline growth, customer relationships, and market visibility.
About The Role
As the Events Manager, Commercial Marketing (B2B), you will spearhead Conduent's event portfolio, encompassing client, prospect, and industry events. You will be responsible for bringing the brand, solutions, and value proposition to life, ensuring alignment with business objectives and measurable outcomes. This role requires close collaboration with Marketing, Sales, Brand, and external partners to deliver seamless in-person and virtual events.
Responsibilities
Event Strategy & Planning
- Develop and execute in-person and virtual event strategies aligned with business growth and pipeline objectives.
- Create event strategies supporting demand generation, brand awareness, customer engagement, and sales priorities.
- Identify opportunities to maximize event impact and support commercial marketing initiatives.
Event Execution & Management
- Manage end-to-end event execution, including logistics, vendor relationships, contracts, budgets, timelines, and onsite coordination.
- Oversee event planning activities for flawless delivery and exceptional attendee experiences.
- Coordinate with internal and external stakeholders to ensure timely and within-budget delivery of event components.
Cross-Functional Collaboration
- Partner with Commercial Marketing, Solution Marketing, Brand & Design, and Sales teams for alignment on event goals and messaging.
- Collaborate with stakeholders to develop integrated event plans and supporting marketing activities.
- Serve as the primary point of coordination for all event-related teams.
Executive & Client Experiences
- Design executive-level agendas and client engagements showcasing Conduent's solutions and business impact.
- Support flagship programs, industry conferences, and strategic client events.
- Ensure all experiences reflect Conduent's brand standards and value proposition.
Demand Generation & Performance Measurement
- Partner with marketing teams to support attendance generation, audience engagement, and post-event follow-up.
- Measure event effectiveness through KPIs such as attendance, engagement, Sales Accepted Leads (SALs), and pipeline influence.
- Provide insights and recommendations for continuous improvement of event performance and ROI.
Process Improvement & Program Optimization
- Develop scalable processes, playbooks, and best practices for event portfolio efficiency and consistency.
- Identify opportunities to streamline execution and enhance attendee experiences.
- Maintain event governance and operational excellence across all programs.
Requirements
- 7+ years of B2B event management experience, preferably in enterprise services, technology, or business services.
- Proven success managing complex, multi-stakeholder events and executive-level experiences.
- Strong project management and organizational skills; ability to manage multiple events simultaneously.
- Experience aligning events with demand generation, lead generation, and pipeline objectives.
- Excellent communication, collaboration, and stakeholder management skills.
- Experience with CRM systems, marketing automation platforms, and event management tools.
- Strong attention to detail and ability to thrive in a fast-paced, deadline-driven environment.
- Ability to travel as needed.
Flexible Working
Conduent values individuality and offers flexible working arrangements, including remote work for this role, promoting work-life balance.
Working for You
Conduent offers a comprehensive benefits package including:
- Health & Welfare Benefits
- Retirement Savings programs
- Employee Discounts
- Career Growth Opportunities
- Paid Training
- Paid Time Off
- Great Work Environment
Join Us
At Conduent, associates are united by a shared mission to make a meaningful impact. You will have the opportunity to grow personally and professionally within a global organization that values diversity and inclusion.
Key skills/competency
- B2B Event Management
- Commercial Marketing
- Demand Generation
- Project Management
- Stakeholder Management
- Budget Management
- Vendor Management
- Client Engagement
- Performance Measurement
- Brand Alignment
Skills & topics
- Events Manager
- B2B Marketing
- Commercial Marketing
- Event Planning
- Demand Generation
- Project Management
- Marketing Strategy
- Client Engagement
- Lead Generation
- Event Execution
- CRM
- Marketing Automation
- Remote Work
- B2B Events
- Enterprise Services
How to get hired
- Tailor your resume: Highlight B2B event management experience, demand generation, and stakeholder collaboration relevant to Conduent's needs.
- Craft a compelling cover letter: Emphasize your passion for creating exceptional client experiences and driving business results through events.
- Prepare for behavioral questions: Be ready to discuss past successes in managing complex events and cross-functional partnerships.
- Showcase technical skills: Demonstrate familiarity with CRM, marketing automation, and event management tools.
Technical preparation
Master CRM and marketing automation platforms.,Familiarize with event management software.,Practice budget tracking and financial reporting.,Understand lead generation and pipeline metrics.
Behavioral questions
Describe a complex event you managed.,How do you collaborate with sales teams?,Share an example of improving event ROI.,How do you handle tight deadlines and pressure?
Frequently asked questions
- What is the estimated salary range for the Events Manager, B2B Commercial Marketing role at Conduent?
- The estimated salary range for the Events Manager, B2B Commercial Marketing position at Conduent is $74,690 - $97,000 annually. Actual salaries may vary based on factors like location, experience, and performance. This role may also be eligible for bonuses or incentives.
- Is the Events Manager, B2B Commercial Marketing role at Conduent remote?
- Yes, the Events Manager, B2B Commercial Marketing role at Conduent offers a flexible remote work arrangement, allowing you to work from home and optimize your work-life balance.
- What kind of events will the Events Manager, B2B Commercial Marketing be responsible for at Conduent?
- The Events Manager will lead the planning and execution of Conduent's portfolio of client, prospect, and industry events, including in-person and virtual formats, to support pipeline growth and market visibility.
- What are the key requirements for the Events Manager, B2B Commercial Marketing position at Conduent?
- The key requirements include 7+ years of B2B event management experience, proven success in managing complex events, strong project management skills, experience aligning events with demand generation, and proficiency with relevant marketing and event tools.
- What benefits does Conduent offer to its employees, including the Events Manager?
- Conduent provides comprehensive benefits such as Health & Welfare Benefits, Retirement Savings programs, Employee Discounts, Career Growth Opportunities, Paid Training, Paid Time Off, and a great work environment.
- How does Conduent measure the success of its events for the Events Manager role?
- Event effectiveness is measured through key performance indicators (KPIs) including attendance, engagement, Sales Accepted Leads (SALs), and pipeline influence, with insights used for continuous improvement and ROI.
- What is the company culture like at Conduent for an Events Manager?
- Conduent fosters a culture where individuality is noticed and valued, encouraging associates to bring their authentic selves to work, grow personally and professionally, and make a meaningful impact.