Social Media Coordinator

Social Media Coordinator, AD US

Architectural Digest (AD) is seeking a Social Media Coordinator to join its US audience development team. The role will support daily social publishing, creative storytelling, and community engagement across key platforms, including but not limited to Instagram, TikTok, Facebook, and Pinterest. A unique opportunity to gain hands-on experience shaping one of the world’s most iconic design brands across fast-evolving platforms within a globally connected media organization.

This role reports to the Senior Social Media Manager and works closely with the editorial, visuals, and video teams to help grow AD US’ reach and engagement on social platforms. The ideal candidate is a creative and detail-oriented storyteller who lives and breathes social media, and someone who knows how to translate AD’s authority in design, architecture, and culture into scroll-stopping content that inspires and grows our community.

Primary Responsibilities:

• Manage the U.S. social content calendar and publish daily across AD’s core platforms, ensuring voice, visuals, and timing align with brand and global strategy.
• Draft and optimize copy and visual assets for social posts, tailoring language and tone to each platform.
• Identify and surface relevant social and cultural trends, memes, and moments that align with AD’s brand to the Senior Social Media Manager.
• Support our teams in packaging stories for social distribution and ensure content is optimized for discovery and engagement.
• Monitor engagement across AD’s social channels and surface audience feedback or opportunities to help the team create meaningful community engagement campaigns
• Track post performance, assist with weekly and monthly social recaps, and help to identify learnings to inform future strategy
• Assist in campaign execution, tentpole coverage (e.g., AD100, Open Door launches, cover campaigns), and cross-brand partnerships
• Collaborate with global social teams and contribute to developing ideas
• Provide general administrative support to the broader team, as required

Desired Skills And Qualifications

• 1–2 years of experience in social media, digital content, or audience development (internships and freelance experience welcome)
• Passion for design, architecture, culture, and visual storytelling
• Editorial judgement, writing skills, and the ability to capture brand voice
• Experience with social video
• Excellent writing and visual communication skills
• Strong organizational skills and attention to detail; ability to manage multiple platforms and priorities in a fast-paced environment.
• Familiarity with analytics and scheduling tools (e.g., Dash Hudson, Notion, Meta, and other native platform insights)
• Experience using Adobe Creative Suite, Canva, or similar design tools is a plus
• Collaborative mindset and comfort working cross-functionally with creative, editorial, and strategy teams

Key skills/competency

• Social Media Strategy
• Content Calendar Management
• Community Engagement
• Social Media Analytics
• Copywriting
• Visual Storytelling
• Trend Identification
• Cross-functional Collaboration
• Digital Content Creation
• Social Media Platforms (Instagram, TikTok, Facebook, Pinterest)