Manager, DTC Performance Marketing @ Conair LLC
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About Conair LLC
Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories. With a proud history dating back to 1959, Conair has innovated and introduced trending products worldwide, boasting over 1,000 patents and a diversified portfolio including brands such as CONAIR, Cuisinart, BabylissPRO, Scünci, TRAVELSMART by CONAIR, and Waring.
Position Summary
The Manager, DTC Performance Marketing role is responsible for overseeing all aspects of direct-to-consumer performance marketing for the Cuisinart ecommerce business. This role is a key part of the centralized performance marketing team and involves partnering with agency partners, internal stakeholders, and cross-brand teams to optimize multi-channel campaigns across platforms like Meta, Google, TikTok, affiliate, and email.
Key Responsibilities
- Manage day-to-day ecommerce marketing channels for Cuisinart.
- Act as the primary contact for agency partners.
- Propose and manage media budgets and allocation strategies.
- Review and optimize performance on digital platforms.
- Lead testing initiatives such as A/B creative testing.
- Collaborate with internal teams for creative asset development.
- Partner with analytics and ecommerce teams to refine KPIs and reporting.
- Monitor key metrics like MER to ensure profitable growth.
- Prepare performance updates for senior leadership.
Qualifications/Skills
- Bachelor’s degree in Marketing, Business, or a related field.
- 4+ years of experience in performance marketing, preferably in ecommerce.
- Deep knowledge of Google Ads, Meta Ads Manager, TikTok Ads Manager, affiliate networks, and email platforms.
- Strong analytical skills and proficiency in GA4.
- Experience managing agencies to meet revenue and ROAS targets.
- Excellent communication, organizational, and project management skills.
Environmental Factors
Normal office environment conditions with extended periods of sitting and computer use. The position requires on-site presence Monday through Thursday with remote flexibility on Fridays.
What We Offer
- Comprehensive Medical/Dental/Vision plans
- Generous Paid Time Off Programs
- Life & Disability Insurance
- FSA/HSA/Dependent Care FSA
- Paid Parental Leave
- 401k and company match
- Employee Wellness Programs and EAP
- Volunteer Days Paid Time Off
Key skills/competency
- Performance Marketing
- Ecommerce
- Digital Advertising
- Analytics
- Agency Management
- Budget Allocation
- A/B Testing
- Campaign Optimization
- Data Analysis
- Cross-functional Collaboration
How to Get Hired at Conair LLC
🎯 Tips for Getting Hired
- Customize your resume: Tailor it to highlight ecommerce and performance marketing skills.
- Research Conair LLC: Understand their brand history and innovation focus.
- Demonstrate data skills: Emphasize analytics expertise and platform experience.
- Showcase project results: Provide case studies of marketing successes.