Manager, Demand Generation
CompTIA · United States
- Hybrid
- Full-time
- $92,000 / year
- United States
Job highlights
- Own B2B demand generation campaigns and pipeline creation.
- Execute and optimize multi-channel campaigns for revenue outcomes.
- Utilize data and AI for campaign efficiency and performance.
- Collaborate closely with sales and cross-functional teams.
- CompTIA offers comprehensive benefits and professional growth.
About the role
About CompTIA
CompTIA is a leading voice and advocate for the $5 trillion global information technology ecosystem; and the estimated 75 million industry and tech professionals who design, implement, manage, and safeguard the technology that powers the world’s economy. Through education, training, certifications, philanthropy and market research, CompTIA promotes industry growth; the development of a highly skilled workforce and a commitment to creating an environment where innovation happens, and the opportunities and benefits made possible through technology are available to all.
Scope Summary
We’re looking for a pipeline operator: someone who thinks strategically about campaigns and the funnel, but executes with rigor and accountability. You will own how campaigns are structured, launched, measured, and optimized — ensuring that marketing consistently produces high-quality pipeline aligned to sales expectations. This role is an individual contributor responsible for building the foundation of B2B demand generation excellence, including campaign architecture, funnel mechanics and performance discipline.
Essential Duties and Responsibilities
Build and Run the Demand Generation Engine
- Design and own end-to-end, revenue-driven campaign architecture across verticals
- Establish a repeatable system to plan, launch, and scale campaigns aligned to business priorities
Drive Pipeline Creation and Funnel Performance
- Own marketing-sourced pipeline targets and optimize performance against them
- Improve lead flow and Sales alignment to maximize conversion
Activate Channels and Content
- Execute integrated campaigns across channels in partnership with vertical, content, and ABM teams
- Ensure strong launch readiness with aligned messaging, targeting, sequencing, and assets
Own Measurement, Insights, and Optimization
- Define measurement frameworks and track performance across campaigns and funnel stages
- Deliver actionable insights and continuously optimize for pipeline volume, velocity, and conversion
Leverage Tools and Data Infrastructure
- Own campaign orchestration, tracking, and attribution systems to enable performance visibility
- Utilize data to drive decisions and continuously enhance reporting and measurement capabilities
Leverage AI for Efficiency and Performance
- Apply AI to accelerate campaign planning, personalization, targeting, and performance optimization
- Automate workflows and scale testing, execution, and insights using AI-enabled tools and best practices
Key Performance Metrics
- % contribution of marketing to total pipeline
- Conversion rates by channel
- Pipeline generated by campaign
- MQL volume and quality
- % improvement in productivity via automation/AI
Skills and Qualifications
- 5+ years in demand generation, growth marketing, or B2B campaign management
- Hands-on experience with campaign orchestration and analytics platforms
- Proven track record of building and scaling pipeline-generating marketing campaigns
- Deep understanding of B2B funnel mechanics (lead scoring, lifecycle, conversion optimization)
- Experience designing multi-channel campaigns tied to revenue outcomes
- Strong analytical mindset with experience using data to optimize performance
- Experience aligning closely with Sales on pipeline quality and handoff processes
- Ability to operate both strategically (campaign design) and tactically (execution & optimization)
- Experience working cross-functionally with vertical leads, content and ABM teams
- Comfort owning targets, forecasting contribution, and defending performance
Education and/or Experience
Degree preferred but not required for the role. 5+ years of direct experience in related field.
Why Join Us:
We're a team of driven, creative problem-solvers who are passionate about empowering people to realize their full potential. We foster a collaborative and inclusive culture where ideas are welcomed, growth is encouraged, and success is celebrated. We're not just looking for employees, we're looking for partners who share our vision and are eager to contribute to our purpose. If you're ready to unlock your potential and reach new heights, join us today.
Our team works hard and we recognize the importance of taking care of our own. We offer our employees a comprehensive suite of benefit offerings including:
- Health, Dental, and Vision Insurance & FSA/HSA Plans
- Performance bonus up to 10% of base salary
- Unlimited PTO & 15 Paid Holidays
- Flexible Schedules & Summer Hours
- 12 weeks of Paid Parental Leave
- Sponsored Costco or Sam’s Membership
- 401K Retirement Plan with 6% company match
- Spot Bonuses for going above & beyond
- Tuition Reimbursement
- Home Office Allowance
- Wellness Reimbursement
- Student Loan Repayment
- Broadband Stipend
Key skills/competency
- Demand Generation
- B2B Marketing
- Campaign Management
- Pipeline Generation
- Marketing Analytics
- Sales Alignment
- AI in Marketing
- Growth Marketing
- Marketing Automation
- Data-driven Optimization
Skills & topics
- Demand Generation
- B2B Marketing
- Campaign Management
- Pipeline Generation
- Growth Marketing
- Marketing Analytics
- Sales Alignment
- AI in Marketing
- Marketing Automation
- Manager
- Marketing
- CompTIA
How to get hired
- Tailor your resume: Highlight demand generation, B2B campaign management, and pipeline creation experience. Quantify achievements with metrics.
- Showcase analytical skills: Emphasize your ability to use data and AI for campaign optimization and performance.
- Demonstrate sales alignment: Provide examples of successful collaboration with sales teams on pipeline quality.
- Prepare for technical questions: Be ready to discuss campaign orchestration platforms, funnel mechanics, and AI applications.
- Express strategic and tactical thinking: Illustrate your capability to design campaigns and execute them effectively.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary focus of the Demand Generation Manager role at CompTIA?
- The primary focus of the Demand Generation Manager role at CompTIA is to operate as a pipeline builder, strategically designing, launching, measuring, and optimizing revenue-driven B2B campaigns to ensure high-quality pipeline aligned with sales expectations.
- What kind of experience is CompTIA looking for in a Demand Generation Manager candidate?
- CompTIA is looking for candidates with 5+ years of experience in demand generation, growth marketing, or B2B campaign management, including hands-on experience with campaign orchestration and analytics platforms, and a proven track record of building and scaling pipeline-generating campaigns.
- How does CompTIA leverage AI in its demand generation efforts?
- CompTIA leverages AI to accelerate campaign planning, personalization, targeting, and performance optimization. They also use AI-enabled tools and best practices to automate workflows and scale testing, execution, and insights.
- What are the key performance metrics for this Demand Generation Manager position at CompTIA?
- Key performance metrics include the percentage contribution of marketing to total pipeline, conversion rates by channel, pipeline generated by campaign, MQL volume and quality, and the percentage improvement in productivity via automation/AI.
- Does CompTIA require a degree for the Demand Generation Manager role?
- A degree is preferred but not required for the Demand Generation Manager role at CompTIA. The emphasis is placed on having direct experience in a related field, with a minimum of 5 years of experience being essential.
- What benefits does CompTIA offer to its employees?
- CompTIA offers a comprehensive suite of benefits including health, dental, and vision insurance, performance bonuses, unlimited PTO, paid holidays, flexible schedules, paid parental leave, a 401K with company match, and various wellness and professional development stipends.
- How does CompTIA ensure alignment between marketing and sales for the Demand Generation Manager role?
- The Demand Generation Manager is expected to have experience aligning closely with Sales on pipeline quality and handoff processes, and will work cross-functionally to ensure marketing efforts directly support sales expectations and maximize conversion.