Marketing Operations Specialist
ComplyAdvantage · Cluj, Romania
- On site
- Full-time
- RON 50,000 / year
- Cluj, Romania
Job highlights
- Manage Martech stack and data flow.
- Execute and optimize marketing campaigns.
- Ensure data integrity and hygiene.
- Build reports and provide performance insights.
- Automate workflows and document processes.
About the role
Marketing Operations Specialist
As the Marketing Operations Specialist, you are the engine room of our Marketing GTM machine. While you will support the Manager, Marketing Operations design the blueprint, you are also the builder and the guardian of the systems. You will be responsible for the "day-to-day" excellence of our Martech stack; ensuring data flows seamlessly between marketing platforms and Salesforce, building the workflows that power our campaigns, and turning raw data into the dashboards that drive executive decisions.
This is a role for a technical executor who loves "the plumbing" and takes pride in a perfectly clean CRM and a flawlessly executed campaign launch.
What You Will Be Doing
System Administration & Integration
- HubSpot SFDC Sync: Own the day-to-day health of the HubSpot-Salesforce integration. You will monitor sync errors, map new fields, and ensure that data integrity is maintained across both platforms.
- Tech Stack Maintenance: Assist in the administration of our leading tech stack, including Qualified, LeanData, and Demandbase, ensuring users are provisioned and tools are firing correctly.
Campaign Operations & Data Management
- The Campaign Launchpad: Act as the primary technical resource for campaign execution. You will support the marketing team with the "back-end" of marketing initiatives i.e. the underlying automation that ensures every click is tracked and every lead is routed.
- The Post-Event Engine: Own the end-to-end data process for offline events (trade shows, conferences etc). This includes cleaning lead lists, enriching data via Clay, uploading to HubSpot, and triggering the correct follow-up processes.
- Data Hygiene: Run regular audits to deduplicate records, fix formatting issues, and ensure our ICP (Ideal Customer Profile) attributes are accurately captured.
Reporting & Insight Delivery
- Dashboard Construction: Build and maintain reports in HubSpot, Salesforce and Looker to track MQLs, SQLs, and conversion rates.
- Attribution Support: Work within Dreamdata to ensure all touchpoints are being tracked correctly to ensure we have full funnel attribution reporting.
- Performance Monitoring: Provide weekly updates on campaign performance, highlighting bottlenecks in the lead funnel.
Workflow & Process Automation
- Automation Build: Build and test complex workflows in HubSpot for lead scoring, automated nurturing, and internal notifications.
- Process Documentation: Keep our "GTM Playbook" up to date by documenting every workflow and system change you implement.
What You Bring To The Team
- Experience: 2–4 years of hands-on experience in Marketing or Revenue Operations within a B2B SaaS environment.
- The HubSpot/SFDC Specialist: You have deep experience in HubSpot (Marketing Hub) and Salesforce. You know how to build a report, map a custom object, and troubleshoot a sync error in your sleep.
- Data Obsessive: You are highly proficient in Excel/Google Sheets. You find satisfaction in a clean CSV and have a "measure twice, cut once" mentality.
- Tool Curious: While you are a HubSpot expert, you are eager to learn and master other Martech tools like Clay, LeanData, and Dreamdata.
- Agility: You can pivot from a technical deep-dive into a Salesforce mapping issue to the rapid execution of a post-event lead upload.
Why this role?
You will be working under a strategic leader in a "future-stack" environment. You won't just be doing traditional Ops; you will be learning how to use AI (Gemini/Claude) and Clay to automate the boring parts of your job, giving you more time to build sophisticated GTM motions.
What’s in it for you?
- Equity as we want you to have a part of what we are building
- Unlimited Time Off Policy- A work-life balance and focus on our well-being are critical
- Budget to set up your home office upon joining
- Annual learning budget to drive your performance and career development
- Meal Vouchers 35 RON/ Day
- Access to an Employee Assistance Programme (Atlas)
- Medical Insurance
- 7Card Subscription (upon request)
About us:
Our mission is to empower every business to eliminate financial crime. By harnessing AI, a unified platform, and an extensive partner ecosystem, we help customers turn compliance into a catalyst for growth, operational resilience, and enduring regulatory trust. More than 3,000 enterprises across 75 countries rely on our end-to-end platform and the world’s most comprehensive financial crime risk intelligence. With full-stack agentic automation, we help organizations automate up to 95% of KYC, AML, and sanctions reviews, cut onboarding times by 50%, reduce false positives by 70%, and handle 7x more work with the same staff. ComplyAdvantage is headquartered in London and has global hubs in New York, Lisbon, Singapore, and Cluj-Napoca. It is backed by Balderton Capital, Index Ventures, Ontario Teachers’ Pension Plan, Goldman Sachs, and Andreessen Horowitz. Learn more about compliance re-engineered for the age of AI at complyadvantage.com.
Key skills/competency
- Marketing Operations Specialist
- HubSpot
- Salesforce
- Martech Stack
- Data Integration
- Workflow Automation
- Data Hygiene
- Reporting
- B2B SaaS
- Revenue Operations
Skills & topics
- Marketing Operations
- HubSpot
- Salesforce
- Martech
- Data Integration
- Campaign Automation
- B2B SaaS
- Revenue Operations
- Data Hygiene
- Reporting
How to get hired
- Tailor your resume: Highlight your HubSpot, Salesforce, and Martech expertise. Quantify achievements in data hygiene and campaign execution.
- Showcase technical skills: Emphasize your experience with data integration, workflow automation, and reporting tools.
- Demonstrate operational excellence: Provide examples of maintaining CRM health and ensuring seamless data flow.
- Research ComplyAdvantage: Understand their mission to eliminate financial crime and their AI-driven approach.
- Prepare for technical questions: Be ready to discuss specific scenarios involving HubSpot, Salesforce, and data management.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key technical skills required for the Marketing Operations Specialist role at ComplyAdvantage?
- The Marketing Operations Specialist role at ComplyAdvantage requires deep experience in HubSpot (Marketing Hub) and Salesforce. You should be proficient in building reports, mapping custom objects, and troubleshooting sync errors. Strong Excel/Google Sheets skills for data manipulation and analysis are essential. Familiarity with Martech tools like Qualified, LeanData, Demandbase, Clay, and Dreamdata is also highly valued.
- What is the typical career path for a Marketing Operations Specialist at ComplyAdvantage?
- While the specific career path can vary, this role offers significant growth potential within Marketing or Revenue Operations. With experience, you could move into a Marketing Operations Manager role, focus on advanced Martech strategy, or specialize in areas like data science or GTM automation. The role's exposure to AI tools also opens doors to emerging tech-focused operational roles.
- How does ComplyAdvantage use AI in its marketing operations?
- ComplyAdvantage leverages AI tools like Gemini and Claude to automate repetitive tasks within marketing operations. This allows specialists to focus on more strategic initiatives, like building sophisticated Go-To-Market motions, and provides opportunities to learn and implement cutting-edge automation techniques.
- What does 'ownership' mean for the HubSpot SFDC Sync in this Marketing Operations Specialist role?
- Owning the HubSpot-Salesforce sync means you are responsible for its day-to-day health. This includes actively monitoring for sync errors, mapping new data fields as business needs evolve, and ensuring the integrity and accuracy of data flowing between both platforms.
- How does ComplyAdvantage support professional development for its Marketing Operations Specialist?
- ComplyAdvantage supports professional development through an annual learning budget aimed at driving performance and career growth. This can be used for courses, certifications, or attending industry events to deepen expertise in Martech, operations, and AI.
- What kind of data hygiene tasks are expected from the Marketing Operations Specialist?
- Data hygiene tasks include running regular audits to deduplicate records, correct formatting inconsistencies, and ensure that Ideal Customer Profile (ICP) attributes are accurately captured and maintained within the CRM and marketing platforms.