Sr Manager, Demand Generation - US Based Remote
Compass International Holdings · United States
- Hybrid
- Full-time
- $130,000 / year
- United States
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Job highlights
- Lead demand generation for pipeline and revenue growth.
- Develop integrated marketing campaigns and growth initiatives.
- Analyze full-funnel performance and optimize marketing spend.
- Manage marketing budgets and forecasts for ROI.
- Lead a team focused on experimentation and results.
About the role
Sr. Manager, Demand Generation - Remote
Compass International Holdings is seeking a highly analytical and performance-driven Sr. Manager, Demand Generation to lead a performance-driven engine focused on pipeline and revenue growth. This role provides strategic leadership and full oversight of all marketing-based programs, including integrated campaigns, sales programs, and growth initiatives, ensuring they deliver measurable ROI and align with BU objectives. Oversees campaign planning, execution, and optimization to generate qualified leads and accelerate revenue. Your ability to drive campaign excellence, introduce new growth levers, and will be critical to advancing our market position and delivering measurable success.
Core Responsibilities
Own the Demand Strategy & Planning
- Build a strategy to leverage the organization’s existing client-facing channels to drive marketing qualified leads and conversions.
- Develop a deep understanding of the services, messaging, and channels that perform best at different stages of the home buying and selling process.
- Partner with the in-house creative team + Director of Brand & Digital Experience on campaign assets and messaging, providing strategic direction and driving iterative changes based on performance data and insights to continuously improve engagement and conversion.
- Lead strategy and execution for marketing programs across owned channels, providing leadership and vision to internal stakeholders across Sales, Product and Analytics to drive program expansion, optimize the full funnel and drive revenue growth.
- Maintain rigorous quality control by ensuring all campaigns meet brand standards, comply with regulatory requirements, and deliver consistent messaging and creative excellence across every channel.
- Lead the development and execution of a comprehensive, end-to-end customer journey strategy, ensuring seamless engagement and meaningful touchpoints across all stages of the entire lifecycle.
- Own the demand strategy, owned channel mix, and quarterly pipeline targets with clear accountability for pipeline growth, lead quality, and conversion rates; develop integrated campaign plans aligned to sales programs to ensure measurable impact on revenue.
Analyze & Assess Full Funnel Results
- Define segmentation, ICPs, and value propositions with input from Sales and Product.
- Run multi-channel programs through owned channels.
- Implement performance dashboards, multi-touch attribution, and cohort analysis.
- Manage budgets, forecasts, and ROI; reallocate spend based on marginal returns.
- Design nurture streams and lead scoring; tighten MQL/SQL definitions with Sales Ops.
- Improve speed-to-lead and conversion through CRM workflows and automation (with Manager, Marketing & Sales Products).
Team Leadership
- Manage the Insurance Demand Gen lead (D2C focus) and a Growth Specialist supporting programs across the portfolio.
- Build a culture of experimentation (A/B tests, holdouts, and incrementality).
Required Qualifications
- 6–8+ years in demand generation/performance marketing with direct pipeline responsibility.
- Deep expertise in lifecycle marketing, funnel analytics, and attribution.
- Proven success partnering with Sales to define MQL/SQL and improve funnel performance.
- Strong analytical mindset with expertise in performance marketing and ROI measurement.
- Experience in demand generation strategy and execution for B2B and/or D2C channels.
- Ability to lead strategic initiatives and manage multiple priorities effectively in a fast-paced, matrixed environment.
Key skills/competency
- Demand Generation
- Performance Marketing
- Pipeline Growth
- Marketing Strategy
- Campaign Management
- Lead Generation
- ROI Measurement
- Customer Journey Strategy
- B2B Marketing
- D2C Marketing
Skills & topics
- Demand Generation
- Performance Marketing
- Marketing Strategy
- Campaign Management
- Lead Generation
- Pipeline Growth
- B2B Marketing
- D2C Marketing
- Marketing Analytics
- Revenue Growth
- Marketing Manager
- Digital Marketing
- Lifecycle Marketing
- Attribution
- CRM
How to get hired
- Tailor your resume: Highlight demand generation experience and pipeline responsibility.
- Showcase analytical skills: Emphasize ROI measurement and funnel performance expertise.
- Quantify achievements: Use numbers to demonstrate impact on revenue and lead quality.
- Prepare for behavioral questions: Be ready to discuss strategic initiatives and leadership.
- Research Compass International Holdings: Understand their business and market position.
Technical preparation
Master demand generation platforms and tools.,Practice analyzing funnel metrics and attribution models.,Familiarize yourself with CRM and marketing automation.,Develop skills in A/B testing and incrementality analysis.
Behavioral questions
Describe a successful demand generation strategy you led.,How do you partner with sales to define MQL/SQL?,Share an example of improving funnel performance.,How do you foster a culture of experimentation?
Frequently asked questions
- What does a Sr. Manager, Demand Generation do at Compass International Holdings?
- The Sr. Manager, Demand Generation at Compass International Holdings leads performance marketing efforts to drive pipeline and revenue growth through integrated campaigns, sales programs, and growth initiatives. They are responsible for campaign planning, execution, optimization, and ensuring measurable ROI.
- What are the key qualifications for the Sr. Manager, Demand Generation role?
- Key qualifications include 6-8+ years in demand generation/performance marketing, deep expertise in lifecycle marketing, funnel analytics, attribution, strong analytical skills, experience with B2B/D2C channels, and the ability to lead strategic initiatives.
- Is this a remote position at Compass International Holdings?
- Yes, the Sr. Manager, Demand Generation position at Compass International Holdings is a US-based remote role.
- How important is data analysis for this role at Compass International Holdings?
- Data analysis is critical. The role requires defining segmentation, ICPs, value propositions, implementing performance dashboards, attribution models, cohort analysis, and managing budgets based on marginal returns.
- What kind of team will the Sr. Manager, Demand Generation lead?
- The Sr. Manager will lead the Insurance Demand Gen lead (D2C focus) and a Growth Specialist, fostering a culture of experimentation (A/B tests, holdouts, and incrementality).
- How can I best apply for the Sr. Manager, Demand Generation position at Compass International Holdings?
- To apply, tailor your resume to highlight demand generation and pipeline responsibility, quantify your achievements, and showcase your analytical and leadership skills. Researching Compass International Holdings' mission and values will also strengthen your application.