Digital Product Owner (Marketing Technology)
Columbia Sportswear Company · Bengaluru, Karnataka, India
- On site
- Full-time
- $120,000 / year
- Bengaluru, Karnataka, India
Job highlights
- Own product backlog and drive strategy for marketing tech.
- Collaborate with UX and development for user-friendly solutions.
- Translate stakeholder needs into clear user stories.
- Execute product vision and manage end-user feedback.
- Drive innovation and digital transformation in marketing.
About the role
About The Position
Although we're an apparel and footwear-focused company, technology is central to everything we do. Columbia Sportswear’s Digital Technology (CDT) group enables an IT infrastructure and applications across four global brands, a global supply chain, and 500+ geographically dispersed stores. These teams support in-store, mobile, and data platforms to enhance customer interface and service in an ever-evolving industry.
The Digital Product Owner creates and prioritizes the list of backlog items based on overall strategy and business objectives. Maps out project dependencies to inform the necessary sequence of development. Completes each stage of the development process and ensures final product meets strategic goals.
How You’ll Make a Difference
Solutions: Plays a key role throughout development of the product including planning, refinement, review, and sprint commitments. Assists in solving problems, gathers requirements, and works closely with development partners to ensure deliverable are met.
Delivery: Creates acceptance criteria and executes acceptance tests. Works with UX designers to deliver user-friendly experiences.
Documentation: Translates stakeholder needs into well-written user stories which allows the development team to deliver the product.
Roadmap: Executes the product vision and roadmap for a given product category. Tracks, analyzes, and manages internal and external end-user feedback about products to refine roadmap, backlog, and priorities. Acts as a change agent to drive innovation and digital transformation.
YOU ARE
Genuinely curious you ask why, not just how. You dig into how marketing platforms connect, why a campaign measurement approach was chosen, and what downstream impact a tag change has on paid media attribution. You're not satisfied with surface-level product understanding, and that curiosity shows in how you write stories and run refinement conversations. A master of async communication, because a globally distributed team depends on it. You write Jira tickets, Confluence docs, and status updates that a teammate in Portland can act on at 8 AM their time without needing to wait for your morning. Your documentation is your reputation. Deeply marketing-literate you understand the difference between a retention play and an acquisition play, why paid media attribution is hard, and what makes an email campaign perform. You can hold a credible conversation with a Retention Marketing manager about campaign goals and with a software engineer about what data the tag layer needs to capture to measure those goals. Globally minded, with firsthand experience working across distributed teams. You understand that proximity bias is real, you default to over-communication, and you've built the habits that make a US–India collaboration genuinely work not just function on paper. A decisive owner. You understand that you are the one person accountable for the squad backlog not a coordinator or a note-taker. You're comfortable saying no to work that doesn't align with the roadmap, explaining your reasoning clearly, and defending prioritization trade-offs when stakeholders push back.
YOU HAVE
- Bachelor's Degree in Business or Computer Science or related field or related work experience.
- 5–8 years of professional experience in digital product ownership, digital marketing operations, or a closely related product management or marketing technology role.
- Demonstrated experience as a Digital Product Owner or Product Manager with direct ownership of a product backlog - including writing epics, user stories, and acceptance criteria in Jira or equivalent.
- Working knowledge of tag management concepts - understanding what tag management systems (e.g., Adobe Launch, Google Tag Manager) do, how data layers work, and why data quality and consent compliance matter. Hands-on implementation is a plus; platform literacy is required.
- Hands-on experience with email marketing platforms (Zeta Marketing Platform, Braze, Emarsys, Klaviyo, or similar) - including campaign lifecycle, audience segmentation, template management, and performance reporting.
- Familiarity with SMS marketing execution - campaign workflow, opt-in/opt-out compliance, and platform tooling (Attentive, Zeta, or similar).
- Working understanding of digital marketing practices across retention, growth, and paid media including lifecycle marketing, re-engagement campaigns, acquisition funnel optimization, and paid media attribution concepts (UTM parameters, pixel-based attribution, multi-touch models).
- Demonstrated experience working on a globally distributed or cross-timezone team - including a US–India GCC model, offshore delivery, or equivalent. Prior experience in a geographically separated team is strongly preferred.
- Solid agile delivery fluency — Scrum ceremonies, sprint planning, refinement facilitation, Definition of Ready, Definition of Done.
- Demonstrated experience working on a globally distributed or cross-timezone team — including a US–India GCC model, offshore delivery, or equivalent. Prior experience in a geographically separated team is strongly preferred.
- Strong written and verbal English communication skills - including the ability to write clear, async-friendly documentation, decision logs, and backlog items that remote teammates can act on independently without a live call.
Nice to Have
- Scrum Master or Product Owner certification (CSPO, PSPO, or equivalent).
- Experience with marketing analytics platforms (Adobe Analytics, Google Analytics) - ability to use campaign and behavioral data to inform backlog decisions.
- Familiarity with A/B testing or experimentation concepts and tools (Optimizely, Adobe Target, or similar).
- Experience owning product requirements for consent or privacy-related capabilities (GDPR, CCPA, OneTrust integration).
- Background working alongside engineering squads on Salesforce Commerce Cloud or Azure microservices as platform foundations.
Key skills/competency
- Digital Product Ownership
- Marketing Technology
- Agile Methodologies
- Jira
- Confluence
- User Stories
- Acceptance Criteria
- Tag Management
- Email Marketing Platforms
- Digital Marketing Practices
Skills & topics
- Digital Product Owner
- Marketing Technology
- Product Management
- Agile
- Scrum
- Jira
- Confluence
- User Stories
- Acceptance Criteria
- Tag Management
- Email Marketing
- SMS Marketing
- Digital Marketing
- Retention Marketing
- Acquisition Marketing
- Paid Media
- Attribution
- Cross-functional Teams
- Global Teams
- US-India Collaboration
- Product Roadmap
- Change Agent
- Digital Transformation
How to get hired
- Tailor your resume: Highlight experience in digital product ownership, marketing technology, and agile methodologies. Quantify achievements with data.
- Showcase marketing expertise: Emphasize your understanding of retention, acquisition, paid media, and email/SMS marketing platforms.
- Demonstrate async communication skills: Provide examples of clear, concise documentation (Jira, Confluence) for distributed teams.
- Highlight global collaboration: Detail experience working with cross-timezone teams, particularly US-India collaborations.
- Prepare for agile discussions: Be ready to discuss Scrum ceremonies, backlog prioritization, and your role as a decisive owner.
Technical preparation
Behavioral questions
Frequently asked questions
- What is Columbia Sportswear Company looking for in a Digital Product Owner Marketing Technology?
- Columbia Sportswear Company is seeking a Digital Product Owner with a strong background in marketing technology, digital product ownership, and agile methodologies. They value candidates who are genuinely curious, possess deep marketing literacy, are masters of asynchronous communication, and can effectively manage a product backlog for globally distributed teams.
- What are the key responsibilities for a Digital Product Owner at Columbia Sportswear?
- Key responsibilities include creating and prioritizing backlog items, defining acceptance criteria, writing user stories, collaborating with UX and development teams, executing the product roadmap, and driving innovation. You'll act as the decisive owner of the squad backlog and ensure final products meet strategic goals.
- What technical skills are essential for this Digital Product Owner role?
- Essential technical skills include working knowledge of tag management systems (like Adobe Launch, Google Tag Manager), understanding data layers, and familiarity with email marketing platforms (Zeta, Braze, Emarsys) and SMS marketing execution. Platform literacy is required, and hands-on implementation is a plus.
- How does Columbia Sportswear approach working with globally distributed teams?
- Columbia Sportswear has significant experience working with globally distributed teams, including a US-India collaboration model. They emphasize asynchronous communication, over-communication, and building habits that make cross-timezone collaboration effective. Proximity bias awareness and strong written communication are key.
- What experience is required for the Digital Product Owner Marketing Technology position?
- A Bachelor's Degree or equivalent experience is required, along with 5-8 years of professional experience in digital product ownership, marketing operations, or a related marketing technology role. Demonstrated experience owning a product backlog, writing user stories, and working with agile methodologies is crucial.
- What are the 'nice to have' qualifications for this role at Columbia Sportswear?
- Nice-to-have qualifications include a Scrum Master or Product Owner certification, experience with marketing analytics platforms (Adobe Analytics, Google Analytics), familiarity with A/B testing tools, experience with privacy-related product requirements (GDPR, CCPA), and background working with Salesforce Commerce Cloud or Azure microservices.
- How can I best prepare my resume for the Digital Product Owner Marketing Technology job at Columbia Sportswear?
- To prepare your resume, highlight your experience in digital product ownership, marketing technology, and agile frameworks. Quantify your achievements, showcase your understanding of digital marketing concepts, and detail your experience with relevant platforms and distributed team collaboration.