Marketing Specialist, Campaigns & Content

Overview

At Colliers Project Leaders, we deliver capital project solutions to fulfill our clients’ needs across the built environment. Our work makes a difference in communities and for the people who live there. We have a passion for it.

Our commitment to realizing our clients' vision inspires us to look beyond the immediate – to the possibilities of what we can achieve together. We are 17,000 projects and counting – improving lives and helping shape the growth of sustainable, progressive and inclusive communities.

Your Role

Join our talented team as a Marketing Specialist, Campaigns & Content.

In this role, you will have a meaningful impact by increasing awareness, consideration and preference for Colliers Project Leaders services through lead generation and nurturing strategies aligned with the company’s business goals.

Working as a valued member of the Marketing team, you will plan, develop and execute campaigns leveraging the website, SEM, social media and marketing automation, and deliver clear, well-written content tailored to target audiences. You will play a key role in ensuring that our unique value propositions, differentiated service offerings and expertise are represented successfully, and generate leads using compelling CTAs and other lead capture tactics.

As a Marketing Specialist, Campaigns & Content, you will become fully familiar with Colliers Project Leaders’ overall priorities, business plans, key services and sectors. You will build relationships with internal subject matter experts throughout the company, and develop expertise in strategic value positioning, as well as brand and writing style, among other Colliers Project Leaders standards.

Approximate Base Salary Range for this Role: $60,000 CAD to $75,000 CAD.

Responsibilities

• Establish, execute and evolve a lead scoring program via the company’s marketing automation tool
• Identify, develop and execute nurturing campaigns to move engaged prospects from awareness to interest and consideration
• Develop and distribute our bi-monthly external newsletter
• Identify opportunities to drive brand awareness and/or interest and consideration in our target sectors, and execute tactics to achieve identified success metrics.
• Work with the Website Specialist and Content Manager to define and execute Generative Engine Optimization (GEO) strategies
• Track and assess campaign performance using analytics and conversion rates, and adjust as required to strengthen performance
• Prepare monthly reports on campaign activity and performance
• Leverage knowledge of SEO and SEM to optimize campaigns and drive website traffic
• Develop compelling content and CTAs for a variety of digital channels
• Liaise with marketing colleagues to align digital initiatives with the overall strategic direction
• Write and/or tailor campaign and/or event-related landing page content, collateral and PPT presentations
• Foster a positive work environment, build strong relationships and collaborate successfully across the organization
• Maintain brand standards (everyone on the Marketing team shares this responsibility)
• Perform other duties as assigned by the Manager, Digital Marketing, and the Director or VP of Marketing

Qualifications

• Post-secondary diploma or degree in Marketing, Journalism or Communications, or equivalent work experience
• 3-5 years of experience working in a similar role, ideally in a professional services organization
• Strategic thinker who understands the big picture and contributes effectively
• Strong knowledge of, and demonstrated experience with, B2B digital marketing strategies and success metrics
• Demonstrated proficiency with Google and LinkedIn ad platforms, digital marketing platforms and marketing automation tools. Familiarity with Click (formerly ClickDimensions) and Semrush an asset.
• Strong writing skills, with the ability to express ideas and concepts in a compelling manner and adjust content to different audiences and marketing channels
• Excellent editing and proofreading skills
• Confident self-starter with superior time management skills, including task prioritization and project tracking
• Ability to juggle multiple projects simultaneously, work under pressure, meet deadlines and handle confidential information with discretion.
• Ability to work with and direct external providers
• Proficiency with MS Office (Word, Excel, Outlook, PowerPoint)
• Ability to communicate and write in French an asset

Don’t have every single qualification? We know that some people are less likely to apply for a job unless they are a perfect match. At Colliers Project Leaders, we’re not looking for “perfect matches.” We’re looking to welcome people to our diverse, inclusive, and authentic workplace. So, if you’re excited about this role but don’t have every single qualification, we encourage you to apply anyway. Whether it’s this role or another one, you may be just the right candidate.

What You Can Expect

• An opportunity to truly impact our communities
• A flexible work environment
• A comprehensive onboarding experience
• Significant professional development, training, and a mentorship program
• A paid volunteer day
• An environment where people feel welcome, heard and included, regardless of their differences
• And much more!

Join our team of difference-makers and help shape the growth of dynamic communities.

Disclaimer

Colliers Project Leaders is part of Colliers (NASDAQ, TSX: CIGI), a leading diversified professional services and investment management company, with more than 17,000 professionals operating in 63 countries.

Colliers Project Leaders has suspended our COVID-19 vaccination requirement. In circumstances where our clients have a different COVID-19 vaccination policy, the Clients’ requirements will supersede.

Colliers Project Leaders is an equal opportunity employer and celebrates diversity in its workforce. Colliers encourages applications from all qualified individuals and will accommodate applicants' disability-related needs, up to the point of undue hardship, throughout all stages of the recruitment and selection process. If you require a disability-related accommodation to participate in the recruitment process, please advise the assigned Talent Acquisition Business Partner.

Colliers Project Leaders standard recruitment process requires applicants to be subjected to formal background and reference checks prior to their hiring.

Key skills/competency

• Digital Marketing
• Lead Generation
• Content Marketing
• Campaign Management
• SEO/SEM
• Marketing Automation
• Analytics
• B2B Marketing
• Copywriting
• Strategic Thinking