Senior Events Marketing Specialist
Colibri Group · United States
- Hybrid
- Full-time
- $85,000 / year
- United States
Job highlights
- Plan and execute in-person events end-to-end.
- Manage event logistics, vendors, and budgets.
- Drive lead generation and revenue goals.
- Collaborate with internal sales and marketing teams.
- Report on event performance and ROI.
About the role
About Colibri Group & Becker Professional Education
Colibri Group is driven by a culture that values Love, Joy, Boldness, Teamwork, and Curiosity. Becker Professional Education, a part of Colibri Group, is a recognized leader in CPA Exam Review, CMA Exam Review, and CPE. We offer high-quality content and flexible learning formats led by expert instructors. Becker is trusted by over 1 million CPA candidates globally for its industry-leading tools and unwavering support, focused on student success through personalized learning and cutting-edge technology. Learn more at www.becker.com.Position Overview
The Senior Events Marketing Specialist is a key individual contributor responsible for the strategic planning, coordination, and execution of high-impact in-person events. This role directly supports Becker's brand, lead generation, and revenue objectives, overseeing end-to-end event management from logistics and vendor coordination to lead capture accuracy and post-event reporting to ensure measurable business impact.What You'll Do
- Plan, coordinate, and execute all aspects of event logistics for national conferences and trade shows, including registration, shipping, material ordering, booth setup, and on-site execution.
- Develop and maintain detailed event timelines, checklists, run-of-show documents, and contingency plans.
- Coordinate with internal teams (Product Marketing, Sales, Creative, Content, E-mail) to ensure event alignment with business objectives and messaging, establishing measurable goals for each event.
- Conduct run-of-show meetings with internal partners to clarify roles and responsibilities.
- Support pre- and post-event communications, including email campaigns and sales enablement assets.
- Manage all event budgets, invoices, and expenses, including monthly forecasting.
- Build relationships with strategic partners and coordinate with venues, show organizers, and third-party vendors.
- Identify opportunities to improve efficiency and reduce costs while maintaining event quality.
- Improve event processes, templates, and best practices to enhance efficiency and consistency.
- Own event lead capture processes, tools, and workflows, ensuring prompt and accurate upload of event leads into Salesforce with source, campaign, and event details.
- Partner with Sales and Marketing on post-event lead handoff, follow-up SLAs, and issue resolution.
- Report monthly on event performance, covering engagement, lead metrics, pipeline impact, and ROI.
- Produce post-event recap reports with insights, results, and recommendations for future improvement.
- Achieve event goals, including accurate and timely lead capture, Salesforce data completeness, overall event ROI, and on-time, on-budget, error-free event execution.
What You'll Need to Succeed
- 4-7+ years of experience in event marketing or conference management.
- Hands-on experience executing in-person events end-to-end.
- Strong attention to detail, organization, and project management skills.
- Experience with CRM systems (Salesforce preferred) and event lead capture tools.
- Comfortable working cross-functionally and managing multiple events simultaneously.
- Availability to travel to major events as needed.
- Ability to manage budgets, analyze, and report on event performance.
Key Skills/Competency
- Event Marketing
- Conference Management
- Logistics Coordination
- Vendor Management
- Budget Management
- Lead Generation
- Salesforce CRM
- Event Reporting
- Project Management
- Cross-functional Collaboration
Skills & topics
- Event Marketing Specialist
- Events
- Marketing
- Conferences
- Trade Shows
- Lead Generation
- Salesforce
- CRM
- Project Management
- Event Logistics
- Budget Management
- Event Planning
- Marketing Specialist
- Campaign Management
- Content Marketing
How to get hired
- Tailor your resume: Highlight 4-7+ years in event marketing and CRM experience, especially Salesforce.
- Showcase project management skills: Emphasize your ability to manage multiple events, budgets, and vendors.
- Quantify achievements: Use data to demonstrate your impact on lead generation and ROI.
- Prepare for travel: Confirm your availability for travel to major events.
- Demonstrate cross-functional collaboration: Be ready to discuss how you work with sales and marketing teams.
Technical preparation
Master Salesforce reporting and lead management.,Practice creating event timelines and run-of-show.,Develop skills in budget tracking and forecasting.,Familiarize with event lead capture tools.
Behavioral questions
Describe a challenging event you managed.,How do you handle last-minute changes?,How do you collaborate with sales and marketing?,How do you measure event success and ROI?
Frequently asked questions
- What does a Senior Events Marketing Specialist at Colibri Group do?
- The Senior Events Marketing Specialist plans, coordinates, and executes in-person events to support Becker Professional Education's brand, lead generation, and revenue goals. This includes managing all logistics, vendor relationships, budgets, lead capture, and reporting on event performance and ROI.
- What are the key responsibilities for this role at Colibri Group?
- Key responsibilities include end-to-end event execution for national conferences and trade shows, managing budgets and vendors, collaborating with internal teams, optimizing event processes, capturing and reporting leads accurately in Salesforce, and ensuring overall event success and ROI.
- What experience is required for the Senior Events Marketing Specialist position?
- The role requires 4-7+ years of experience in event marketing or conference management, with hands-on experience in executing in-person events. Strong project management, organizational skills, and familiarity with CRM systems like Salesforce are also essential.
- Does this role involve travel for Colibri Group events?
- Yes, the Senior Events Marketing Specialist must have availability to travel to major events as needed to support the execution of national conferences and trade shows.
- What is Colibri Group's culture like?
- Colibri Group fosters a culture centered around values of Love, Joy, Boldness, Teamwork, and Curiosity. These values guide interactions with colleagues, customers, and the community, creating a supportive and engaging work environment.
- How does Colibri Group use AI in its hiring process?
- Colibri Group may use AI tools to assist with aspects of the hiring process, such as reviewing applications or analyzing resumes. However, these tools are supportive and do not replace human judgment, with final hiring decisions made by human recruiters.
- What kind of events does Becker Professional Education host?
- Becker Professional Education focuses on events related to CPA Exam Review, CMA Exam Review, and CPE. This often includes participation in national conferences and trade shows relevant to accounting professionals.
- Is Salesforce experience important for this Colibri Group job?
- Yes, experience with CRM systems, particularly Salesforce, is preferred for this role due to its importance in managing event leads and reporting accurate data.