Digital Marketing Manager
Colibri Group · United States
- Hybrid
- Full-time
- $95,000 / year
- United States
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Job highlights
- Drive acquisition and revenue via omnichannel marketing.
- Lead website conversion rate optimization efforts.
- Manage integrated digital marketing campaigns.
- Utilize HubSpot for automation and email marketing.
- Analyze performance and report actionable insights.
About the role
Digital Marketing Manager - Colibri Group
At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers, and the community as a whole.
We have a rich and storied history. Colibri is one of the pioneers of online professional education, introducing some of the first web-based professional education courses in 2001. Today, the company’s family of brands are the leading online professional education platforms in their respective end-markets. We proudly serve >1 million customers annually and employ more than 1,500 mission-aligned professionals. To learn more, please visit: www.colibrigroup.com
Position Overview
We are seeking a data-driven, conversion-focused Digital Marketing Manager to execute integrated, omnichannel marketing initiatives that drive acquisition, engagement, and revenue across our healthcare continuing education brands. This role blends CRO, marketing automation, analytics, and campaign execution, supporting licensed healthcare audiences across multiple states and disciplines.
Aligned to Colibri’s values of Love, Joy, Boldness, Teamwork, and Curiosity, this hire should demonstrate:
- Curiosity in uncovering “why” performance changes
- Team-oriented collaboration with content, email, CRO, and paid media
- Boldness in testing new ideas
- Joy in experimentation and continuous improvement
- Ownership and pride in quality
What You Will Do
Conversion Rate Optimization & Experimentation
- Lead and support B2C website conversion rate optimization efforts across landing pages, product pages, checkout flows, email funnels, and customer journeys
- Plan and execute A/B tests focused on improving conversion, reducing friction, and increasing revenue
- Use tools such as heatmaps, analytics platforms, testing tools, and customer behavior insights to identify opportunities for improvement
- Analyze test results and translate findings into clear recommendations for web, UX, product, brand, and content partners
- Build and maintain structured experimentation roadmaps in a test-and-learn environment
Integrated Campaign Management
- Develop, launch, and monitor integrated digital marketing campaigns for healthcare professionals across multiple states, professions, licensure requirements, and CE renewal cycles
- Manage campaign calendars, timelines, testing plans, and cross functional execution across email, web, social, content, and ecommerce channels
- Partner with content, design, web, product, CRO, and email teams to deliver cohesive campaigns aligned with business goals
- Ensure campaigns are timely, accurate, brand aligned, and optimized for engagement and conversion
HubSpot & Email Marketing
- Manage HubSpot workflows, lifecycle journeys, segmentation, forms, lists, nurture campaigns, and automation assets
- Execute and optimize promotional campaigns, renewal reminders, nurture journeys, and other conversion focused email sequences
- Partner with marketing coordinators on campaign builds, QA, deployment, and reporting
- Maintain strong database hygiene and reporting practices aligned with Colibri’s email and CRM standards
Analytics & Reporting
- Analyze campaign, website, email, and ecommerce performance using tools such as GA4, HubSpot analytics, Looker Studio, Power BI, and internal dashboards
- Identify trends, friction points, and opportunities to improve conversion, channel efficiency, and ROI
- Share actionable insights with stakeholders and make data-backed recommendations
Ecommerce & Customer Journey Optimization
- Support ecommerce growth initiatives across healthcare brands
- Optimize product pages, checkout flows, merchandising elements, and digital customer journeys to reduce drop off and improve conversion
- Connect insights across web, email, social, and campaign performance to improve the full customer journey
Social Media & Content Collaboration
- Support social media marketing across platforms such as Facebook, Instagram, and YouTube to drive engagement, content amplification, and funnel progression
- Collaborate with content strategy teams on campaigns such as course spotlights, licensure reminders, editorial content, and lead magnets
- Use AI thoughtfully as a tool to help generate and optimize social content and campaign assets while ensuring brand consistency
Direct Mail & Omnichannel Alignment
- Coordinate physical marketing touchpoints with digital follow-up journeys, such as book drops followed by email workflows, retargeting, or social campaigns
- Partner with design, print, and digital teams to ensure physical and digital campaigns are aligned
What You Will Bring
- 3-5+ years of digital marketing experience, preferably in a B2C, ecommerce, online education, subscription, healthcare education, or consumer-facing environment
- Strong hands-on experience with B2C website CRO, including A/B testing, landing page optimization, funnel/customer journey optimization, and measurable conversion results
- Hands-on HubSpot experience, including workflows, segmentation, forms, email campaigns, nurture journeys, reporting, and automation
- Strong email marketing experience, with an understanding of lifecycle, promotional, nurture, and renewal campaigns
- Solid analytics skills, using tools such as GA4, HubSpot analytics, Looker Studio, Power BI, or similar dashboards
Key skills/competency
- Digital Marketing
- Conversion Rate Optimization (CRO)
- Marketing Automation
- Email Marketing
- Analytics and Reporting
- Campaign Management
- E-commerce
- HubSpot
- Customer Journey Optimization
- B2C Marketing
Skills & topics
- Digital Marketing
- Marketing Manager
- Conversion Rate Optimization
- CRO
- Marketing Automation
- HubSpot
- Email Marketing
- B2C
- E-commerce
- Online Education
How to get hired
- Tailor your resume: Highlight B2C, CRO, HubSpot, and analytics experience. Quantify achievements.
- Showcase your values: Align your application with Colibri's values (Love, Joy, Boldness, Curiosity, Teamwork).
- Quantify your impact: Provide data on conversion improvements and campaign ROI.
- Prepare for interviews: Be ready to discuss A/B testing strategies and data-driven decision-making.
- Express your curiosity: Show eagerness to learn and experiment in marketing initiatives.
Technical preparation
Master GA4, HubSpot, and Looker Studio for analytics.,Practice A/B testing on landing pages and funnels.,Build complex workflows in HubSpot automation.,Analyze customer journey data for optimization.
Behavioral questions
Describe a time you demonstrated curiosity in work.,Share an example of bold marketing experimentation.,How do you foster teamwork in projects?,Discuss a project where you took ownership.
Frequently asked questions
- What are the core values at Colibri Group, and how do they relate to the Digital Marketing Manager role?
- Colibri Group's core values are Love, Joy, Boldness, Teamwork, and Curiosity. For the Digital Marketing Manager, this means approaching work with curiosity to understand performance, collaborating with team members, being bold in testing new ideas, finding joy in experimentation, and taking ownership of quality.
- What specific tools are used for analytics and reporting in this Digital Marketing Manager position?
- The Digital Marketing Manager role utilizes tools such as GA4, HubSpot analytics, Looker Studio, and Power BI for analyzing campaign, website, email, and ecommerce performance.
- How does Colibri Group approach diversity and inclusion in its hiring process for the Digital Marketing Manager role?
- Colibri Group welcomes applicants from all backgrounds and encourages those excited about the role to apply, even if they don't meet every qualification. They are committed to building a diverse and inclusive workplace and may use AI tools to assist in the hiring process, with final decisions made by humans.
- What kind of experience is most relevant for the Digital Marketing Manager position at Colibri Group?
- The ideal candidate for the Digital Marketing Manager role has 3-5+ years of digital marketing experience, preferably in B2C, e-commerce, online education, subscription services, healthcare education, or other consumer-facing environments. Strong hands-on experience with B2C website CRO and HubSpot is also crucial.
- Can you explain the role of Conversion Rate Optimization (CRO) for the Digital Marketing Manager at Colibri Group?
- The Digital Marketing Manager will lead B2C website CRO efforts, including A/B testing on landing pages, product pages, and checkout flows. This involves analyzing user behavior and test results to recommend improvements and building experimentation roadmaps.
- How is HubSpot utilized by the Digital Marketing Manager at Colibri Group?
- The Digital Marketing Manager will manage HubSpot workflows, lifecycle journeys, segmentation, forms, lists, nurture campaigns, and automation assets. This includes executing and optimizing promotional campaigns and email sequences.
- What is the expected level of collaboration for the Digital Marketing Manager at Colibri Group?
- Collaboration is key. The Digital Marketing Manager will work closely with content, email, CRO, paid media, design, web, product, and marketing coordinator teams to ensure cohesive and aligned campaign execution.