Brand Manager

Brand Manager at Colgate-Palmolive

Colgate-Palmolive Company is a global consumer products leader operating in over 200 countries, specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted globally, making us a household name. We are a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet, guided by core values of Caring, Inclusive, and Courageous.

This Professional Brand Manager role is based in Woking, UK, within the Professional Marketing, Customer Experience team, reporting to the Group Brand Manager, Northern Europe.

The Purpose of Your Role as Brand Manager

As the Professional Brand Manager, you will be the visionary and commercial driver behind our professionally-focused toothpaste portfolio across the Northern Europe Hub (UK, Ireland, Sweden, Denmark, Norway, Finland). This critical position involves driving market leadership and making a significant impact on oral health across the region.

• Market Leadership: Drive all key performance indicators (KPIs), including market share growth, net sales, margin, and professional recommendation objectives.
• Professional Advocacy: Strategically grow awareness and understanding of our product benefits among the dental profession to inspire and drive chairside recommendation.
• Strategic Growth: Partner with the European team to assess opportunities, build a robust 5-year innovation pipeline, and expand market demand.
• External Influence: Liaise with and influence key external collaborators and Key Opinion Leaders (KOLs) to build brand advocacy and inform our strategic direction.
• Go-to-Market Ownership: Lead the end-to-end commercialisation and go-to-market strategy for all new product launches across Northern Europe.

Your Core Contributions: Key Responsibilities

You will own the annual brand plan and execute high-impact initiatives that drive our commercial success:

• Brand Strategy: Own the development and execution of the annual brand plan, securing alignment and consensus across all internal partners.
• Commercial Execution: Create and implement targeted initiatives to drive volume and net sales growth across the Northern Europe Hub.
• Stakeholder Collaboration: Serve as the primary communication point for the portfolio, developing compelling training and detailing materials for our internal teams (e.g., Oral Care Consultants, Customer Development).
• Innovation & Launch: Lead the progression of NPD projects with the EU team and spearhead the local development and implementation of the go-to-market plan, including business case creation, forecasting, and gaining launch approval.
• Partnerships & Insights: Collaborate closely with the N. Europe Professional Group Brand Manager and external agencies to identify market expansion opportunities using deep market insights.
• Budget Management: Strategically manage the advertising and promotions (A&P) budget to ensure maximum return on investment.
• Training & Empowerment: Partner with the Scientific Affairs team to lead comprehensive product training for our Oral Care Consultants, ensuring they are fully equipped with product and clinical knowledge.
• Risk Management: Provide timely and transparent communication on all brand opportunities and challenges to the Group Brand Manager.

What You Bring: Your Professional Profile

We encourage applications from candidates with a passion for healthcare and a strong commercial mindset, even if you don't meet every single qualification.

• Education: A bachelor's degree is highly valued.
• Experience: Previous experience in dental, healthcare, pharmaceutical marketing, or consumer health is a plus.
• Foundational Knowledge: A solid foundation in basic (oral) health or life sciences is essential for success in this professional environment.
• Commercial Acumen: Highly competent commercial and analytical skills with a track record of using data and insights to make informed decisions.
• Leadership & Influence: A confident and compelling presence that quickly builds trust and respect with diverse internal teams and external dental professionals. You have the gravitas to challenge the status quo and successfully influence stakeholders at all levels.
• Mindset: Inquisitive, proactive, and a true team player who naturally seeks out opportunities for improvement and enthusiastically motivates others.

Key Competencies:

• Professional Partnership & Relationship Building: Exceptional networking skills to build mutually beneficial relationships.
• Strategic Vision: The ability to balance achieving both short-term targets and long-term strategic goals.
• Effective Communication: Clearly, concisely, and convincingly expressing ideas to various audiences.
• Leading Change: Demonstrating flexibility and confidence when initiating and navigating change.

Our Commitment to Inclusion

Colgate-Palmolive is dedicated to fostering an inclusive environment where everyone feels a true sense of belonging and is empowered to contribute meaningfully. We are an equal opportunity employer and welcome applications from all qualified individuals.

Key skills/competency

• Brand Strategy
• Commercial Acumen
• Market Leadership
• Professional Advocacy
• Innovation Management
• Go-to-Market Strategy
• Stakeholder Collaboration
• Budget Management
• Data Analysis
• Relationship Building