Social Lead, Base

Base Social Lead at Coinbase

Coinbase is on a mission to increase economic freedom globally. We are building the future of the financial system with the emerging onchain platform. This ambitious goal requires exceptional individuals who are passionate about our mission, believe in the power of crypto and blockchain, and thrive on solving the company's hardest problems. Our intense work culture is for those who want to build the future alongside high-caliber colleagues.

About the Role

Base, Coinbase's Ethereum Layer 2 blockchain, is seeking a Social Lead to own and evolve its social presence. This role will define how Base communicates online, from daily interactions on crypto Twitter to large-scale ecosystem storytelling. You will develop social strategy, create impactful content, and engage with builders, creators, and the crypto community. The ideal candidate understands internet culture, excels in fast-paced environments, and can translate complex concepts into resonant posts for crypto-native audiences.

This position sits at the intersection of marketing, ecosystem growth, and communications. You will collaborate with teams across Base and Coinbase to spotlight builders, launch initiatives, and ensure Base's voice is credible, relevant, and integrated into the onchain conversation.

What you'll be doing:

• Own social strategy: Develop and execute Base's social strategy across platforms like X, Farcaster, and emerging crypto-native networks. Shape Base's presence in daily discourse and key industry moments.
• Leadership and operations: Oversee the Base social team, support their development, and ensure their success.
• Content creation & distribution: Create and publish social-first content communicating Base's mission, ecosystem activity, and cultural moments. Transform product launches, builder stories, and updates into engaging social formats.
• Ecosystem amplification: Partner with builders, creators, and ecosystem teams to spotlight projects on Base and amplify their stories via social channels.
• Community engagement: Actively participate in crypto-native conversations, respond to trends, engage with builders and creators, and maintain Base's real-time presence.
• Campaigns & launch moments: Lead social planning for major announcements, campaigns, and events including ecosystem launches, global activations, and industry conferences.
• Cross-functional collaboration: Work closely with product, developer relations, communications, and marketing teams to align messaging and ensure coordinated launches.
• Analytics & optimization: Track social performance, analyze trends and sentiment, and continuously refine content strategies for improved reach, engagement, and impact.

What we look for in you:

• Experience: 6+ years managing social media or digital content for high-growth technology, crypto, or internet-native brands.
• Leadership: Experience managing teams, building content strategy, and developing talent.
• Crypto native: Deep familiarity with crypto culture, communities, and platforms. Comfortable navigating conversations on crypto Twitter and emerging social ecosystems.
• Strong content instincts: Ability to craft clear, concise, and culturally relevant posts for technical and non-technical audiences.
• Creative & experimental: Willingness to test new formats, memes, and content strategies.
• Data driven: Experience using analytics to evaluate performance and inform strategy.
• Operational excellence: Ability to manage multiple initiatives with high-quality output.
• Voice & brand sensibility: Strong sense of tone and audience, with a credible and engaging brand voice.
• AI Tool Proficiency: Demonstrated ability to responsibly use generative AI tools and copilots in daily workflows, adapt to evolving tools, and apply human-in-the-loop practices for efficiency and quality.

Nice to haves:

• Experience with developer ecosystems or crypto communities.
• Experience managing social for a crypto protocol, exchange, or company.
• Background in content production (short-form video, podcasts, livestreams).
• Existing relationships with crypto-native influencers.

Key skills/competency

• Social Media Strategy
• Content Creation
• Community Engagement
• Crypto Culture
• Blockchain Technology
• Digital Marketing
• Campaign Management
• Team Leadership
• Data Analysis
• Brand Voice