Social Lead, Base

About Coinbase

Ready to be pushed beyond what you think you're capable of?

At Coinbase, our mission is to increase economic freedom in the world. It's a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

To achieve our mission, we're seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company's hardest problems.

Our work culture is intense and isn't for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there's no better place to be.

While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.

About the Role

Base, Coinbase's Ethereum Layer 2 blockchain, is looking for a Social Lead to own and evolve our social presence across platforms. This role will shape how Base shows up online, from daily conversation on crypto Twitter to large-scale ecosystem storytelling.

You'll be responsible for developing social strategy, creating and distributing high-impact content, and engaging directly with builders, creators, and the broader crypto community. The ideal candidate understands internet culture, thrives in fast-moving environments, and knows how to translate complex ideas into posts that resonate with crypto-native audiences.

This role sits at the intersection of marketing, ecosystem growth, and communications. You'll work closely with teams across Base and Coinbase to highlight builders, launch initiatives, and ensure Base's voice remains credible, relevant, and deeply embedded in the onchain conversation.

What you'll be doing:

• Own social strategy: Develop and execute Base's social strategy across platforms including X, Farcaster, and emerging crypto-native networks. Shape how Base shows up in daily discourse and key industry moments.
• Leadership and operations: Oversee the Base social team, support their work and development, and set them up for success.
• Content creation & distribution: Create and publish social-first content that communicates Base's mission, ecosystem activity, and cultural moments. Translate product launches, builder stories, and ecosystem updates into engaging social formats.
• Ecosystem amplification: Partner with builders, creators, and ecosystem teams to spotlight projects launching on Base and amplify their stories through social channels.
• Community engagement: Actively participate in crypto-native conversations, responding to trends, engaging with builders and creators, and maintaining Base's presence in real-time discussions.
• Campaigns & launch moments: Lead social planning for major announcements, campaigns, and events such as ecosystem launches, global activations, and industry conferences.
• Cross-functional collaboration: Work closely with product, developer relations, communications, and marketing teams to align messaging and ensure coordinated launches.
• Analytics & optimization: Track social performance, analyze trends and sentiment, and continuously refine content strategies to improve reach, engagement, and impact.

What we look for in you:

• Experience: 6+ years managing social media or digital content for high-growth technology, crypto, or internet-native brands.
• Leadership: Experience running teams, building and executing content strategy, and developing talent.
• Crypto native: Deep familiarity with crypto culture, communities, and platforms. Comfortable navigating conversations across crypto Twitter and emerging social ecosystems.
• Strong content instincts: Ability to craft clear, concise, and culturally relevant posts that resonate with technical and non-technical audiences.
• Creative & experimental: Comfortable testing new formats, memes, and content strategies to reach new audiences and keep the brand culturally relevant.
• Data driven: Experience using analytics to evaluate performance, test hypotheses, and inform content strategy.
• Operational excellence: Ability to manage multiple initiatives simultaneously while maintaining high-quality output.
• Voice & brand sensibility: Strong sense of tone and audience, with the ability to maintain a credible and engaging brand voice.

Nice to haves:

• Experience working with developer ecosystems or crypto communities.
• Experience managing social for a crypto protocol, exchange, or company.
• Background in content production such as short-form video, podcasts, or livestreams.
• Existing relationships with builders, creators, and crypto-native influencers.

Key skills/competency

• Social Media Strategy
• Content Creation
• Community Engagement
• Crypto Culture
• Brand Voice
• Analytics & Optimization
• Team Leadership
• Cross-functional Collaboration
• Campaign Management
• Ecosystem Growth