Senior Product Manager - Identity Verification

About Coinbase

At Coinbase, our mission is to increase economic freedom in the world. This is a massive, ambitious opportunity that demands the best of us every day as we build the emerging onchain platform and with it, the future global financial system.

To achieve this mission, Coinbase seeks individuals passionate about our mission who believe in the power of crypto and blockchain technology to update the financial system. We want someone eager to leave their mark on the world, who relishes the pressure and privilege of working with high-caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be. While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.

Team & Role: Identity Verification

Sitting within Platform PG, the Identity Verification (IDV) team operates Coinbase's centralized identity verification platform. This team delivers the most trusted forms of customer identity verification in a secure, scalable, and developer-friendly way. IDV is critical to Coinbase's compliance posture (KYC/AML) and security posture, ensuring the person accessing an account is the legitimate account holder. As a Senior Product Manager - Identity Verification, you will own the end-to-end IDV platform, including vendor integrations, document capture SDKs, decisioning logic, fraud detection, and the platformization roadmap that enables seamless adoption by any Coinbase product.

What You’ll Be Doing (Job Duties)

• Own the end-to-end Identity Verification platform strategy, roadmap, and execution.
• Drive platformization efforts to enable Customer User Journey (CUJ) owners to configure IDV requirements, decision rules, and vendor preferences self-serve.
• Manage vendor relationships and optimize routing across IDV vendors (Onfido, Au10tix, Persona, etc.) to maximize success rates, minimize fraud, and optimize costs.
• Lead initiatives to combat synthetic fraud and AI-generated identity attacks through new detection features, challenges, and e-ID integrations.
• Deliver composable IDV components (document collection, liveness, facematch, motion) that can operate independently for various CUJs.
• Partner closely with Engineering, Design, Risk, Compliance, and CX to deliver world-class IDV experiences.
• Define and track key metrics including IDV success rates, fraud rates, P90 processing time, and contact rates.
• Build and ship developer-friendly APIs, SDKs, testbench tooling, and observability to accelerate product team integrations.

What We Look For In You (Job Requirements)

• 7+ years of product management experience, with significant experience in Identity, Verification, Trust & Safety, or adjacent domains.
• Experience building and scaling platform products with self-serve configuration, APIs, and SDKs.
• Strong technical aptitude with the ability to partner effectively with engineering on complex backend systems and vendor integrations.
• Experience with vendor management, including performance evaluation, contract negotiation, and multi-vendor routing optimization.
• Demonstrated ability to balance competing priorities across fraud prevention, user experience, and cost optimization.
• Strong analytical skills with experience defining and tracking success metrics.
• Excellent written and verbal communication skills; ability to influence cross-functional stakeholders.
• Experience working in a regulated environment (fintech, payments, or similar).

Nice to Haves

• Experience with document verification, biometrics, liveness detection, or e-ID technologies.
• Experience with ML-powered fraud detection or synthetic identity detection.
• Crypto, blockchain, or fintech experience.
• Experience with international market expansion and geo-specific compliance requirements.

Key skills/competency

• Identity Verification
• Product Management
• Platform Strategy
• Fraud Detection
• Vendor Management
• API/SDK Development
• KYC/AML Compliance
• Technical Aptitude
• Cross-functional Leadership
• Analytical Skills