Product Marketing Manager, Consumer

Product Marketing Manager, Consumer

At Coinbase, our mission is to increase economic freedom in the world. This massive, ambitious opportunity demands the best of us every day as we build the emerging onchain platform and, with it, the future global financial system.

To achieve our mission, we’re seeking a very specific candidate. We want someone passionate about our mission, who believes in the power of crypto and blockchain technology to update the financial system. We want someone eager to leave their mark on the world, who relishes the pressure and privilege of working with high-caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.

Prediction markets are one of the fastest-growing areas in trading. They offer a way for traders to put money behind their beliefs in sports, politics, and culture, acting as powerful truth signals since traders have financial motivation to be right and there is no third party setting the odds with a built-in edge.

Coinbase launched prediction markets early this year, and as a Product Marketing Manager, Consumer, you’ll be supporting the team in growing awareness and adoption.

What you’ll be doing (ie. job duties):

• Be the voice of the customer: immerse yourself in the prediction markets ecosystem and understand which segments of users are trading which types of prediction markets across sports, politics/economics, culture, and more.
• Develop growth strategies and tactics: ideate, refine, and execute growth strategies for ongoing news and big events (e.g., sports tournaments, elections). You’ll be using channels and tactics like social, email/push, influencers, paid ads, events, and incentives.
• Lead product and feature launches: put together go-to-market strategy for feature launches like parlays.
• Measure and report against the performance of product marketing initiatives.
• Think big about the future of prediction markets and how we can use them to better predict outcomes and make the world aware of these predictions.

What we look for in you (ie. job requirements):

• Minimum of 5 years of marketing experience within the trading/crypto space or the FinTech space.
• Demonstrated track record of ideating and implementing growth strategies on products.
• Demonstrated track record of creating customer segmentation and insights.
• Powerful storyteller: written, verbal, and visual.
• Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions.
• Outstanding project management skills.
• Self-starter and ability to be ready to roll-up your sleeves and get things done.
• Demonstrated ability to collaborate effectively across multiple teams.

Nice to haves:

• Avid prediction market trader or viewer.

Key skills/competency:

• Product Marketing
• Growth Marketing
• Go-to-Market Strategy
• Customer Segmentation
• Data Analysis
• Project Management
• FinTech
• Cryptocurrency
• Blockchain
• Storytelling