Director of Product - Growth, Acquisition & Activation

About Coinbase

At Coinbase, our mission is to increase economic freedom in the world. It's a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.

The Opportunity: Director of Product - Growth, Acquisition & Activation

We’re looking for a seasoned product leader to own our Acquisition & Activation pillar — a critical driver of Coinbase’s long-term growth. This role is highly cross-functional, partnering closely with Growth Marketing, other teams within Growth, and stakeholders across the company. You’ll be responsible for shaping the strategy and delivering results across all acquisition channels – from referrals and growth marketing to SEO – and then ensuring that new users are successfully activated and retained.

As the leader of our Acquisition & Activation teams, you’ll shape how millions of people take their first step into crypto and ensure that step leads to lasting engagement. By guiding a team of exceptional product managers and influencing company-wide growth priorities, you’ll define the standard for acquisition and activation at a global level!

What You’ll Be Doing

• Manage, mentor, and recruit top Growth PM talent; build a high-performing team with clear standards and operating rhythms.
• Set a clear strategy for the Acquisition & Activation pillar and deliver consistent, material impact against company-level goals.
• Own product outcomes across acquisition (referrals, growth marketing surfaces, SEO landing experiences) and early lifecycle (activation, first-time use, week-one retention).
• Drive a rigorous experimentation and measurement culture (e.g., funnel analytics, A/B testing, LTV/CAC, activation and retention cohorts) to inform prioritization and resourcing.
• Partner tightly with Growth Marketing, Data, Design, Engineering, and Finance to align roadmaps, unlock channel efficiency, and compound wins.
• Influence company-wide strategy by representing the voice of the new customer and the growth system, ensuring scalable foundations and long-term leverage.

What We Look For In You

• A consistent track record of building and leading growth teams that deliver meaningful, repeatable business impact.
• Experience solving large-scale growth problems, ideally in consumer or prosumer products, with the ability to translate insights into product, channel, and platform bets.
• Strong analytical rigor paired with exceptional product sense; you can zoom from strategy to experiment design to UX details and back.
• Clear vision and demonstrated experience for what “great looks like” when tackling large-scale growth challenges.
• 10+ years of product management experience with demonstrable career progression.

Nice to Haves

• Deep focus in acquisition, activation, or related growth specialties.
• Excitement about leading this area for a mission-driven crypto company.
• Passionate, excitement about crypto, defi, & web3.

Key skills/competency

• Product Leadership
• Growth Strategy
• User Acquisition
• User Activation
• Team Management
• Experimentation & A/B Testing
• Funnel Analytics
• SEO Strategy
• Cross-functional Collaboration
• Crypto & Web3 Knowledge