Product Marketing Manager

Who are we?

Our mission at Cohere is to scale intelligence to serve humanity. We are dedicated to training and deploying frontier models for developers and enterprises, enabling them to build powerful AI systems. These systems power magical experiences such as content generation, semantic search, RAG, and intelligent agents. We believe our work is crucial for the widespread adoption of AI.

We are passionate about what we create. Every team member is responsible for enhancing our models' capabilities and the value they deliver to our customers. We thrive in a fast-paced environment, always striving to do what is best for our customers.

Cohere is comprised of world-class researchers, engineers, designers, and various other professionals who are experts in their craft. We firmly believe that diverse perspectives are essential for developing outstanding products. Join us in shaping the future of AI!

The Opportunity: Product Marketing Manager

The Product Marketing Manager at Cohere will be responsible for developing and executing marketing strategies specifically for artificial intelligence (AI) products. A primary focus of this role is to drive product adoption and accelerate business growth. This individual will lead the strategic direction and go-to-market efforts for product positioning and competitive differentiation across all phases of the buyer and customer journey.

This position demands a deep understanding of AI technologies combined with the ability to create and implement effective marketing strategies that boost growth, market share, and competitiveness. The Product Marketing Manager will work collaboratively with various cross-functional teams, including software developers, data scientists, core marketing teams, sales staff, and senior company leadership, to ensure the successful execution of all marketing initiatives.

Key responsibilities include optimizing marketing strategies, managing comprehensive product launches, developing impactful sales enablement materials, and engaging with both internal and external stakeholders to foster product innovation.

In This Role You Will

• Collaborate with product managers to define key value propositions and target markets for demand-driving campaigns.
• Devise and execute comprehensive marketing campaigns, promotions, and content marketing initiatives.
• Build and deliver effective sales trainings and collateral to empower sales teams.
• Ensure a consistent brand voice and tone across all marketing content.
• Partner with internal teams and external partners to deliver content on schedule and aligned with business objectives.
• Oversee strategic product launches from beta through General Availability, ensuring all targets are met.
• Enable sales teams at all levels on Cohere’s unique value proposition and messaging.
• Conduct thorough competitive analysis to inform product development, pricing, and overall marketing strategies.

Is This You?

• Experience with Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG).
• 5+ years of product marketing experience within Enterprise software and SaaS environments.
• High level of technical acumen and a strong understanding of complex technologies.
• Ability to thrive and operate effectively in a fast-moving and constantly changing environment.
• Strong interpersonal skills, coupled with conviction and diplomacy.
• Excellent communication skills, both verbal and written.
• A strong sense of ownership and accountability.

Even if your experience doesn't perfectly align with every point above, we still encourage you to apply!

Perks at Cohere

We embrace and celebrate diversity, striving to create an inclusive work environment for everyone. We welcome applicants from all backgrounds and are committed to providing equal opportunities. If you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work with you to meet your needs.

Full-Time Employees at Cohere Enjoy These Perks:

• An open and inclusive culture and work environment.
• Opportunity to work closely with a team at the cutting edge of AI research.
• Weekly lunch stipend, in-office lunches & snacks.
• Comprehensive full health and dental benefits, including a dedicated budget for mental health.
• 100% Parental Leave top-up for up to 6 months.
• Personal enrichment benefits for arts and culture, fitness and well-being, quality time, and workspace improvement.
• Remote-flexible work arrangements, with offices in Toronto, New York, San Francisco, London, and Paris, plus a co-working stipend.
• Generous 6 weeks of vacation (30 working days!).

Key skills/competency

• Product Marketing
• Go-to-Market Strategy
• AI Technologies
• Enterprise Software
• SaaS
• Large Language Models (LLMs)
• Retrieval-Augmented Generation (RAG)
• Sales Enablement
• Content Marketing
• Competitive Analysis