French Programmatic Marketing Specialist

About the Role: French Programmatic Marketing Specialist at Cognizant

Join Cognizant's new Digital Marketing Team in Lisbon as a French Programmatic Marketing Specialist. This hybrid opportunity with a fixed schedule focuses on servicing specialized support to programmatic accounts of clients across various industries.

You will own the programmatic media strategy, adoption, and acceleration across assigned accounts, with the primary goal of developing and executing business plans to drive customer and business growth.

Responsibilities

• Grow relationships with internal stakeholders, clients, and agency teams, building rapport with digital media decision-makers to understand their core business objectives.
• Identify opportunities and deliver solutions that leverage programmatic media tools effectively.
• Develop joint strategies that drive display and video investments, optimizing internal resources across cross-functional areas to develop sales approaches, customized narratives, and provide product development feedback.
• Build knowledge of the programmatic landscape and serve as a thought leader to clients regarding the evolving advertising landscape and programmatic opportunities.
• Provide detailed account analysis to ensure advertisers are consistently exceeding their performance goals.
• Own platform training, media planning, and execution of Display, third-party Video, YouTube, and CTV campaigns.
• Educate clients about the changing privacy landscape, ensuring they are well-prepared for success both now and in the future.

Required Experience

• Minimum 1+ years of experience in Digital Marketing Operations (Content, Campaign Management, Optimization).
• Strong verbal and written communication skills (fluent English + C1 Level French) coupled with top-tier multitasking and analytical abilities.
• Expected to work independently with high levels of attention to detail.
• Proactively communicate issues and actively seek inputs for solutions.
• Average Excel skills, including v-lookups, string functions, logical functions, and pivot tables.

Programmatic Media Background

• Knowledge of digital programmatic buying with hands-on experience using demand-side platforms (DSPs) for large-scale clients for a minimum of 2+ years.
• Preferred background with using various DSPs.
• Experience with integrations between programmatic platforms/sales and ad serving systems.
• Experience with media agencies (digital and traditional/offline), including understanding of the market landscape.
• Experience partnering with clients on advertising products or martech/adtech (e.g., pitching solutions, consulting, or demonstrating products).
• Excellent relationship management skills, with experience in facilitation and influencing at executive leadership levels.
• Excellent project management skills in overseeing multiple, simultaneous solutions executed by support teams, and the ability to work collaboratively on projects in a cross-functional team setting.
• Excellent problem-solving business approach, with the ability to navigate ambiguity and manage multiple priorities.
• DV360 platform knowledge is mandatory.

Offer

• Pleasant and inspiring working atmosphere.
• Opportunity to be part of a rapidly expanding global organization.
• Hybrid schedule.
• Training & development opportunities.
• Relocation allowance & relocation support (for candidates moving from abroad).

Key skills/competency

• Programmatic Media Buying
• DV360
• Demand-Side Platforms (DSPs)
• French Language (C1)
• Digital Marketing Operations
• Client Relationship Management
• Campaign Optimization
• Media Planning
• Data Analysis
• Project Management