Ads Optimiser @ Cognizant
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Job Details
About the Ads Optimiser Role
We are seeking a motivated optimiser to work on large scale clients’ accounts. The ideal candidate will possess a deep understanding of search engine algorithms, keyword research, and on-page/off-page optimization techniques.
Ideal Candidate
The candidate must understand and explain search (and display/video aspects), comprehend client campaign goals, budgets, and flight dates to provide effective campaign management services. They should demonstrate knowledge of the AdWords platform (including Search, Video and Display certifications) and stay updated with product knowledge to recommend performance improvements. Proficiency in using Google Docs and Microsoft Excel (both basic and advanced) is essential. Moreover, a native English speaker with C-level proficiency in German is required.
Execution and Productivity
The Ads Optimiser will work independently on assigned cases within the stipulated turnaround time. Responsibilities include developing and implementing campaign strategies through the AdWords UI (including ETAs and optimization), adjusting work style for varied tasks and client needs, and ensuring all deliverables meet expectations while alerting leads/clients about any delays. Excellent written and spoken English is required.
Basic Qualifications
- Experience in AdWords and customer support.
- Hands-on Google Ads experience (AdWords certification preferred).
- Strong understanding of online search advertising.
- High proficiency with MS Excel (including advanced features like functions and pivot tables).
- Ability to quickly master new technologies.
- Excellent communication skills with a proactive and analytical approach.
- Strong work ethic and minimal supervision required.
Key skills/competency
- Search
- Display
- Video
- AdWords
- Campaign Management
- Google Ads
- Keyword Research
- MS Excel
- Google Docs
- Optimization
How to Get Hired at Cognizant
🎯 Tips for Getting Hired
- Customize your resume: Tailor it to highlight AdWords and Excel skills.
- Showcase certifications: Include AdWords and Google Ads certifications.
- Research Cognizant's culture: Understand their values and case studies.
- Prepare examples: Demonstrate campaign management success in interviews.