Performance and Growth Marketing Manager EdTech
CloudFolks HUB
Job Overview
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Job Description
About CloudFolks HUB
CloudFolks HUB is an online education platform dedicated to advancing careers in cloud computing and DevOps through a hybrid model of self-paced courses and live interactive sessions. Founded by Bhavesh Atara, a veteran IT corporate trainer with over 20 years of experience, the platform offers comprehensive courses on AWS, Azure, Docker, Git & GitLab, and more for learners at all levels. With a focus on career development, CloudFolks HUB provides career counseling, job assistance, and professional certifications to help students enhance their skills and marketability. By combining flexibility and expert guidance, CloudFolks HUB empowers learners to achieve their cloud and DevOps career aspirations.
Role Description
The Marketing Manager – Performance & Growth (EdTech | Cloud & DevOps) will oversee strategic marketing initiatives to drive growth and enhance visibility for CloudFolks HUB. The role involves managing performance marketing campaigns, analyzing performance metrics, creating and optimizing digital campaigns, and refining strategies based on data-driven insights. Additional responsibilities include collaborating with the content team to align marketing efforts with educational goals and identifying market trends to enhance customer acquisition and retention.
Qualifications
- Performance Marketing expertise, including PPC campaigns and ad strategies
- Strong skills in Digital Marketing and Analytics
- Proficiency in SEO, SEM, and social media marketing
- Familiarity with EdTech trends, including cloud computing and DevOps market strategies
- Strong leadership, team collaboration, and project management skills
- Experience with marketing automation tools and CRM platforms (e.g., HubSpot, Google Ads)
- Bachelor’s degree in Marketing, Business Administration, or a related field
- Knowledge of cloud computing or DevOps technology is a strong advantage
Key skills/competency
- Performance Marketing
- Digital Marketing
- Analytics
- SEO
- SEM
- Social Media Marketing
- EdTech
- Cloud Computing
- DevOps
- Marketing Automation
How to Get Hired at CloudFolks HUB
- Tailor your resume: Highlight performance marketing, digital analytics, and EdTech experience.
- Showcase EdTech knowledge: Emphasize familiarity with cloud computing and DevOps trends.
- Quantify achievements: Use data to demonstrate success in previous marketing roles.
- Prepare for interviews: Be ready to discuss campaign optimization and data-driven strategies.
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