Marketing Manager – Performance & Growth (EdTech | Cloud & DevOps)
CloudFolks HUB · Rajkot, Gujarat, India
- Hybrid
- Full-time
- $80,000 / year
- Rajkot, Gujarat, India
Job highlights
- Drive growth for EdTech platform.
- Manage performance marketing campaigns.
- Analyze metrics and optimize strategies.
- Collaborate with content and identify trends.
- Requires marketing degree and tech knowledge.
About the role
About CloudFolks HUB
CloudFolks HUB is an online education platform dedicated to advancing careers in cloud computing and DevOps through a hybrid model of self-paced courses and live interactive sessions. Founded by Bhavesh Atara, a veteran IT corporate trainer with over 20 years of experience, the platform offers comprehensive courses on AWS, Azure, Docker, Git & GitLab, and more for learners at all levels. With a focus on career development, CloudFolks HUB provides career counseling, job assistance, and professional certifications to help students enhance their skills and marketability. By combining flexibility and expert guidance, CloudFolks HUB empowers learners to achieve their cloud and DevOps career aspirations.
Role Description
The Marketing Manager – Performance & Growth (EdTech | Cloud & DevOps) will oversee strategic marketing initiatives to drive growth and enhance visibility for CloudFolks HUB. The role involves managing performance marketing campaigns, analyzing performance metrics, creating and optimizing digital campaigns, and refining strategies based on data-driven insights. Additional responsibilities include collaborating with the content team to align marketing efforts with educational goals and identifying market trends to enhance customer acquisition and retention.
Qualifications
- Performance Marketing expertise, including PPC campaigns and ad strategies
- Strong skills in Digital Marketing and Analytics
- Proficiency in SEO, SEM, and social media marketing
- Familiarity with EdTech trends, including cloud computing and DevOps market strategies
- Strong leadership, team collaboration, and project management skills
- Experience with marketing automation tools and CRM platforms (e.g., HubSpot, Google Ads)
- Bachelor’s degree in Marketing, Business Administration, or a related field
- Knowledge of cloud computing or DevOps technology is a strong advantage
Key skills/competency
- Performance Marketing
- Digital Marketing
- Analytics
- SEO
- SEM
- Social Media Marketing
- EdTech
- Cloud Computing
- DevOps
- Marketing Automation
Skills & topics
- Marketing Manager
- Performance Marketing
- Growth Marketing
- Digital Marketing
- EdTech
- Cloud Computing
- DevOps
- SEO
- SEM
- PPC
How to get hired
- Tailor your resume: Highlight performance marketing, digital analytics, and EdTech experience.
- Showcase EdTech knowledge: Emphasize familiarity with cloud computing and DevOps trends.
- Quantify achievements: Use data to demonstrate success in previous marketing roles.
- Prepare for interviews: Be ready to discuss campaign optimization and data-driven strategies.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key responsibilities for a Performance and Growth Marketing Manager at CloudFolks HUB?
- The Performance and Growth Marketing Manager at CloudFolks HUB will oversee strategic marketing initiatives, manage performance marketing campaigns, analyze metrics, optimize digital campaigns, and refine strategies based on data. You will also collaborate with the content team and identify market trends to enhance customer acquisition and retention.
- What qualifications are essential for the Performance and Growth Marketing Manager role at CloudFolks HUB?
- Essential qualifications include expertise in performance marketing (PPC, ad strategies), strong digital marketing and analytics skills, proficiency in SEO, SEM, and social media marketing. A Bachelor's degree in Marketing or a related field is required, and knowledge of cloud computing or DevOps is a strong advantage.
- Is knowledge of cloud computing or DevOps required for the Performance and Growth Marketing Manager position?
- While not strictly required, knowledge of cloud computing or DevOps technology is considered a strong advantage for the Performance and Growth Marketing Manager role at CloudFolks HUB. This is because the platform focuses on these specific educational areas.
- What tools are commonly used by the Marketing Manager – Performance & Growth at CloudFolks HUB?
- Experience with marketing automation tools and CRM platforms such as HubSpot and Google Ads is expected for the Performance and Growth Marketing Manager role at CloudFolks HUB.
- How does CloudFolks HUB support career development for its learners, and how does this role contribute?
- CloudFolks HUB supports career development through comprehensive courses, career counseling, job assistance, and professional certifications. The Performance and Growth Marketing Manager contributes by driving visibility and customer acquisition, ensuring more individuals can access these career advancement opportunities.