Senior Product Manager - Ad Fraud and Identity Solutions
Cloudflare · Hybrid
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Subject: Interested in the Senior Product Manager - Ad Fraud and Identity Solutions role at Cloudflare
Hi Alex — I came across the Senior Product Manager - Ad Fraud and Identity Solutions opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Cloudflare stood out because…
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About the role
At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.
At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in.
Available Locations: Hybrid - Austin
About the Role
Ad Fraud is a pervasive threat on the Internet, and has been since programmatic advertising first started. However, the ways that Users and Consumers interact with the internet is changing, and the systems of the past to protect against fraud may no longer be optimal.
At Cloudflare, we believe that it is time for the industry to rethink their approach to solving this problem. And with our visibility into 22.5% of the world’s websites supported with our best-in-class Application Security and Bot Management solutions, we have the visibility and technology to reinvent the way the industry solves this problem.
In this role, you will own the product vision and roadmap for Cloudflare's next-gen IVT and Ad Fraud detection and data products for the advertising industry. You will help invent the future of how the industry looks at this space, and translate Cloudflare's massive network signals — bot scores, threat intelligence, traffic quality classifications — into data products that help advertisers, agencies, publishers, and verification vendors fight fraud and improve measurement accuracy. You will work at, and develop, the intersection of Cloudflare's security and performance platform and the ad tech ecosystem.
You will:
- Help build out the strategy, vision, and design for IVT and bot data products in the advertising space.
- Be the domain expert. Deeply understand the IVT landscape, MRC accreditation standards, TAG certification requirements, and the programmatic advertising supply chain. Evangelize the vision constantly so all stakeholders are aligned and have context.
- Work directly with some of the largest Enterprises in the world to build best-in-class solutions that solve real problems.
- Collaborate across teams. Work closely with Cloudflare's Bot Management, Threat Intelligence, Data, Engineering, Legal, Privacy, and Business Development teams.
- Coordinate with external industry bodies (MRC, TAG, IAB Tech Lab).
Key Qualitifications
- 8+ years of experience as a Product Manager, Technical Program Manager, with significant time spent in ad tech, ad measurement, or ad verification
- Deep understanding of Invalid Traffic (IVT) — GIVT, SIVT, MRC guidelines, TAG Certified Against Fraud standards, and how IVT data flows through the programmatic ecosystem
- Experience working with or building products for DSPs, SSPs, ad exchanges, verification vendors (e.g., IAS, DoubleVerify, etc.), or measurement platforms
- Exceptional communication, presentation, organizational, and analytical skills
- Demonstrated ability to lead, drive consensus, and deliver in a matrix organization with multiple stakeholders
Experience we value
- Experience with MRC accreditation processes or TAG certification
- Hands-on familiarity with ads.txt, sellers.json, SCO (Supply Chain Object), and IAB Tech Lab standards
- Working knowledge of privacy regulations (GDPR, CCPA, TCF) as they relate to ad measurement and data sharing
- Experience with data licensing, data clean rooms, or privacy-preserving measurement approaches
- Technical comfort with APIs, SQL, log analysis, and data pipeline concepts
- Experience at a company that operated both a network/infrastructure platform and a data or advertising business
- Pricing strategy and revenue forecasting experience for data products
Compensation
Compensation may be adjusted depending on work location.
Equity
This role is eligible to participate in Cloudflare’s equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits
- Medical/Rx Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
Financial Benefits
- Short and Long Term Disability Insurance
- Life & Accident Insurance
- 401(k) Retirement Savings Plan
- Employee Stock Participation Plan
Time Off
- Flexible paid time off covering vacation and sick leave
- Leave programs, including parental, pregnancy health, medical, and bereavement leave
What Makes Cloudflare Special?
We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.
Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.
1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.
Sound like something you’d like to be a part of? We’d love to hear from you!
Please note that applicants who progress to the offer stage of the interview process may be asked to attend an in-person interview within one of the Cloudflare Offices or Cloudflare Hubs. More details about this will be available at that stage of the interview process.
This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.
Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.
Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.
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