Motion Designer, Performance Marketing

About The Company

At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.

Cleo is a rare success story: a profitable, fast-growing unicorn with over $300 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.

Follow us on LinkedIn to keep up to date with new product features and insights from the team.

About The Role

We’re hiring a Motion Designer, Performance Marketing to lead how motion shows up across Cleo’s paid channels.

You’ll be responsible for concepting and crafting scroll-stopping animated creative that drives performance — from fast-turn paid social ads to more ambitious campaign moments. You’ll combine strong storytelling, refined visual craft, and a deep understanding of digital platforms to create work that performs and feels distinctly Cleo.

Working closely with Growth and Brand, you’ll take ideas from script or insight through to polished animation. You’ll help define a scalable motion approach for performance marketing — building systems, templates, and ways of working that allow us to test fast without compromising craft.

We move quickly and test constantly. You’ll thrive here if you love bringing ideas to life through motion, enjoy seeing your work drive measurable impact, and care deeply about the details that make animation feel premium and intentional.

Key Responsibilities

• Concept, design, and animate high-performing paid social creative from initial idea through to delivery.
• Translate scripts, insights, and product features into compelling, motion-led narratives grounded in strong visual design.
• Apply strong typography, layout, and composition principles before a single keyframe is set.
• Create cohesive visual systems across campaigns — ensuring assets feel intentional and designed, not templated.
• Partner closely with Growth to iterate quickly based on performance data and testing insights.
• Develop repeatable motion frameworks and templates that support rapid experimentation while maintaining craft.
• Collaborate with Brand to ensure performance work aligns with Cleo’s wider identity and creative ambition.
• Explore AI and emerging tools to speed up production and unlock new creative possibilities.

What We're Looking For

We’re looking for a motion specialist who is equally confident in design fundamentals.

• A portfolio that shows exceptional motion craft and strong graphic design thinking — especially within ads, campaigns, or digital-first environments.
• Deep expertise in After Effects, with strong Figma skills and a solid grasp of typography, layout, hierarchy, and visual systems.
• A strong sense of timing, pacing, and storytelling — you know how to design for attention in the first few seconds.
• Experience creating performance-driven creative and working within growth or test-and-learn environments.
• The ability to use data and insights to inform iteration — without sacrificing originality or craft.
• A high bar for detail — from kerning and easing curves to visual consistency across formats.
• The ability to think beyond individual assets and contribute to campaign-level thinking and scalable creative systems.

What do you get for all your hard work?

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles.
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
• Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
• Work where you work best. We’re a globally distributed team. Our US team works fully remotely, but we host virtual socials and an annual company offsite in Europe with all expenses paid.

Other Benefits

• Company-wide performance reviews every 6 months
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 15 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo)
• 401k matching
• Medical Insurance, Dental and Vision care
• Generous Parental Leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• We'll pay for your OpenAI subscription
• Online mental health support via Spill
• And many more!

Welcoming Everyone

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there's anything we can do to accommodate your specific situation, please let us know.

Compensation range

United States: $100,000 - $160,000 gross annually

Other locations: Compensation will be discussed during the interview process

Final compensation will be determined based on the candidate's qualifications, skills, and previous experience

By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with Cleo AI. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Cleo AI may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with Cleo AI's Candidate Privacy Notice

Key skills/competency

• Motion Graphics
• After Effects
• Figma
• Graphic Design
• Performance Marketing
• Paid Social Advertising
• Visual Storytelling
• Typography
• Creative Strategy
• A/B Testing