Lead Brand Designer
Cleo · London, England, United Kingdom
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- On site
- Full-time
- $120,000 / year
- London, England, United Kingdom
Job highlights
- Lead brand design for a fast-growing fintech unicorn.
- Refine brand guidelines and ensure 360° implementation.
- Collaborate with creative teams on campaigns and product launches.
- Shape brand identity and UX vision.
- Ideal for experienced designers from top agencies.
About the role
About Cleo
At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.
Cleo is a rare success story: a profitable, fast-growing unicorn with over $300 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.
If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.
Follow us on LinkedIn to keep up to date with new product features and insights from the team.
About The Role
We’re seeking a Lead Brand Designer to elevate our brand across every touchpoint ✨ In this role, you’ll be responsible for refining and expanding our brand guidelines while ensuring their seamless implementation across 360° experiences. You have a deep understanding of design systems and cohesive branding, but what sets you apart is your passion for creative storytelling - we want a craftsperson obsessed with the “Why” ✨ Collaboration is at the heart of this role as you will work closely with Art Directors and other creative partners, contributing your expertise, and helping shape a brand that resonates consistently and meaningfully.
Key Responsibilities
- Develop and maintain comprehensive brand guidelines to ensure consistency across all touchpoints.
- Define and evolve the brand identity, ensuring it reflects our vision and values.
- Lead graphic design initiatives across digital and physical channels.
- Oversee type design, ensuring typography supports the brand’s voice and storytelling.
- Collaborate with motion designers on motion graphics and animation.
- Conceptualize and execute campaign design that engages and inspires audiences.
- Build immersive brand worlds that elevate the overall experience.
- Shape the UX vision to align with brand principles across products.
- Support product launches with cohesive design systems and assets.
- Drive web design projects, ensuring visually compelling and functional experiences.
- Lead digital editorial design, including content layouts and visual storytelling.
What We're Looking For
- Studio experience from renowned agencies such as Collins, Uncommon, JKR, Pentagram, or hands-on experience at small, high-impact studios.
- Proven track record of building and maintaining trend-leading brands.
- A growth mindset with a curiosity to learn, iterate, and improve continuously.
- Comfort with a DIY, roll-up-your-sleeves culture while maintaining high design standards.
- User-obsessed approach, ensuring design decisions are informed by audience needs.
- Ability to lead by example, elevating the design output of the entire team.
- Fluent in the language of product design, bridging brand and product experiences seamlessly.
What do you get for all your hard work?
- A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles.
- Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
- A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
- Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
- Work where you work best. We’re a globally distributed team. Our US team works fully remotely, but we host virtual socials and an annual company offsite in Europe with all expenses paid.
Other Benefits
- Company-wide performance reviews every 6 months
- Generous pay increases for high-performing team members
- Equity top-ups for team members getting promoted
- 6% employer-matched pension in the UK / 401k matching in the US
- Medical Insurance, Dental and Vision care
- Generous Parental Leave
- 1 month paid sabbatical after 4 years at Cleo
- Regular socials and activities, online and in-person
- We'll pay for your OpenAI subscription
- Online mental health support via Spill
- And many more!
Welcoming Everyone!
We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.
If there’s anything we can do to accommodate your specific situation, please let us know.
Download Our Testflight
App access for people in the UK & Europe: If you are an iOS user, please use this link to sign up to our TestFlight version of the app, so you can have a play around with the functionality and features: https://testflight.apple.com/join/fDG9hWng
By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with Cleo AI. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Cleo AI may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with Cleo AI's Candidate Privacy Notice.
Key skills/competency
- Brand Guidelines
- Brand Identity
- Graphic Design
- Typography
- Motion Graphics
- Campaign Design
- UX/UI Design
- Product Design
- Web Design
- Editorial Design
Skills & topics
- Lead Brand Designer
- Brand Design
- Graphic Design
- Brand Guidelines
- Fintech
- Startup
- Design Systems
- Creative Storytelling
- UX/UI
- Digital Design
How to get hired
- Tailor your resume: Highlight experience with renowned agencies and building trend-leading brands, aligning with Cleo's 'user-obsessed' and 'growth mindset' values.
- Showcase your portfolio: Ensure your portfolio demonstrates expertise in brand guidelines, graphic design, typography, and bridging brand and product experiences.
- Emphasize collaboration: In your application and interviews, stress your ability to work closely with Art Directors and other creative partners.
- Demonstrate adaptability: Highlight your comfort with a 'DIY, roll-up-your-sleeves' culture and your continuous learning through a growth mindset.
- Research Cleo's mission: Understand their goal to change humanity's relationship with money and how your design skills contribute to this vision.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary focus of the Lead Brand Designer role at Cleo?
- The Lead Brand Designer at Cleo is responsible for elevating the brand across all touchpoints by refining and expanding brand guidelines, ensuring seamless implementation, and championing creative storytelling with a deep understanding of design systems.
- What kind of experience is Cleo looking for in a Lead Brand Designer?
- Cleo seeks candidates with studio experience from renowned agencies or high-impact studios, a proven track record in building trend-leading brands, a growth mindset, and fluency in product design to bridge brand and product experiences.
- How does Cleo foster growth and development for its employees?
- Cleo offers a clear progression plan, opportunities to try new things, lead others, and own impact, supported by bi-annual reviews and a commitment to continuous learning and development.
- What is Cleo's approach to work-life balance and location flexibility?
- Cleo emphasizes flexibility and well-being, offering remote work options for its US team and providing virtual socials and an annual company offsite in Europe to ensure team connection and balance.
- How does Cleo ensure brand consistency across different channels?
- The Lead Brand Designer will develop and maintain comprehensive brand guidelines to ensure consistency across all digital and physical touchpoints, from graphic design initiatives to web and editorial design.
- What makes Cleo a unique company to work for?
- Cleo is a profitable, fast-growing unicorn in the fintech space, on a mission to change financial relationships. It offers a chance to join a team of brilliant individuals, tackle complex challenges, and shape a transformative product with significant growth potential.
- How does Cleo support diversity and inclusion in its hiring process?
- Cleo strongly encourages applications from diverse backgrounds, including people of colour, the LGBTQ+ community, individuals with disabilities, neurodivergent people, parents, carers, and those from lower socio-economic backgrounds, offering accommodations as needed.