Art Director, Performance

About Cleo

At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.

Cleo is a rare success story: a profitable, fast-growing unicorn with over $300 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.

Follow us on LinkedIn to keep up to date with new product features and insights from the team.

About The Role: Art Director, Performance

We’re hiring a Performance Marketing Art Director to elevate how Cleo shows up across paid channels. This role is about more than execution — it’s about ideas. You’ll partner with a copywriter as a dedicated creative team, concepting bold, scroll-stopping campaigns that drive performance and push the boundaries of what growth creative can be.

You’ll help elevate the visual direction of performance marketing, shaping standout concepts and bringing them to life across static and video formats. Working closely with Creative Strategists and Growth Creative Leads, you’ll turn insight into original, high-impact ideas that balance brand ambition with commercial results.

This is a role for someone who thrives at the intersection of craft and concept — who can think big, execute brilliantly, and continually raise the bar for performance creative at Cleo.

Key Responsibilities

• Partner closely with a copywriter to form a high-performing creative team, concepting and ideating breakthrough performance campaigns.
• Push the conceptual standard of growth creative — developing bold, distinctive ideas that make Cleo impossible to ignore in-feed.
• Work from initial concept, storyboarding through to final execution.
• Collaborate with Creative Strategist and Growth Creative Leads to translate audience insights, cultural moments, and performance data into powerful creative platforms.
• Champion exceptional craft across motion and static output, ensuring performance work feels as considered and ambitious as brand campaigns.
• Use metrics, testing results, and user insight to refine ideas — balancing experimentation with strong creative conviction.
• Explore how AI and emerging tools can unlock faster ideation, smarter testing, and more ambitious creative thinking.
• Partner with marketers, growth teams, and product stakeholders to ensure ideas align with campaign goals, product positioning, and business objectives.

What We're Looking For

We’re looking for a creative thinker with strong experience in performance or growth environments — someone who can generate big ideas and bring them to life at speed.

• Your portfolio demonstrates strong conceptual thinking as well as exceptional craft — with standout examples of campaigns and performance-led creative.
• You’ve worked as part of a creative team (ideally with a copywriter) and understand how art direction and copy combine to create powerful, cohesive ideas.
• You have experience in or alongside growth/performance marketing teams and understand how creative, media, and testing work together.
• You’re comfortable using data and insights to sharpen ideas — without losing boldness or originality.
• Strong skills in digital design tools (e.g. Figma), with a sharp eye for layout, typography, visual hierarchy, and storytelling in digital environments.
• You can zoom out to think in platforms, systems, and campaign worlds — not just individual assets.
• You set and protect high creative standards, even in fast-paced, test-and-learn environments.
• You care deeply about craft, detail, and pushing work from “good” to “great.”

What Do you Get for Your Hard Work?

Cleo offers a competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles. Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures. A clear progression plan is provided, encouraging growth, new initiatives, leadership, and challenging the status quo. Flexibility is key; Cleo supports a healthy work-life balance for all team members. As a globally distributed team, you can work where you work best. If you live in London, a hybrid approach is offered with an option to spend one day a week or more in the office. For those outside London, occasional travel to the office a few times per year is encouraged, with travel costs covered.

Other benefits include company-wide performance reviews every 6 months, generous pay increases for high-performing team members, equity top-ups for promotions, 25 days annual leave a year + public holidays (plus an additional day for every year at Cleo, up to 30 days), 6% employer-matched pension in the UK, Private Medical Insurance via Vitality, dental cover, and life assurance, 1 month paid sabbatical after 4 years at Cleo, regular socials and activities (online and in-person), paid OpenAI subscription, online mental health support via Spill, Enhanced parental leave, and a Workplace Nursery Scheme. These are UK benefits; please ask for US specific benefits details.

Cleo strongly encourages applications from diverse backgrounds, including people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds. Accommodations for specific situations are available upon request.

Note: The Cleo app is currently focused on the US market, with UK access temporarily limited until next year to maximize impact where financial health is most overlooked.

Compensation Range

United States: $101,829 - $136,996 gross annually. Compensation for other locations will be discussed during the interview process. Final compensation is determined by qualifications, skills, and experience.

Key skills/competency

• Creative Direction
• Performance Marketing
• Visual Storytelling
• Campaign Concepting
• Digital Design
• Figma
• Video Production
• Growth Creative
• A/B Testing
• User Acquisition