[CJ올리브영] 마케팅 전략 담당자
CJ OLIVE YOUNG · Seoul, Seoul, South Korea
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- On site
- Full-time
- ₩65,000,000 / year
- Seoul, Seoul, South Korea
Job highlights
- Develop integrated B2C marketing strategies.
- Manage online and offline marketing campaigns.
- Analyze data for performance and insights.
- Collaborate with cross-functional teams.
- Drive growth in Beauty & Health market.
About the role
Job Description
We are seeking a Marketing Strategy Manager to develop and execute integrated online and offline marketing strategies from a product marketing perspective. This role involves managing performance, setting marketing KPIs, measuring quantitative and qualitative results, and optimizing marketing resources. You will drive strategy improvements and performance expansion through marketing efficiency analysis and enhance marketing strategies based on internal data. Additionally, you will derive marketing insights through market and competitive environment analysis.
Qualifications
Education
- Bachelor's degree or higher.
Experience
- Minimum 4 years of experience in B2C brand, digital, promotion marketing, or strategy roles.
- Experience in related industries such as FMCG or retail is preferred.
Skills/Knowledge
- Comprehensive knowledge of B2C business and the Beauty & Health market environment.
- Logical thinking skills for data analysis and report writing.
- Ability to identify market, competitive environment, and trend insights.
- Proficiency in using marketing performance analysis tools.
Preferred Qualifications
Skills & Experience
- In-house marketing experience.
- Ability to extract and process data.
- Experience in strategy or business planning roles.
- Experience in planning, executing, and analyzing marketing for 20s-30s female consumers.
Character & Personality
- Excellent collaboration and communication skills with related departments.
- High interest and understanding of rapidly changing marketing trends.
- Logical thinking for strategy development/planning, willingness to embrace new approaches.
Other Information
Recruitment Process
- Document Screening - 1st Interview - Online Personality Test - 2nd Interview - Reference Check - Offer Negotiation/Health Check - Final Offer.
A 3-month probationary period will be applied upon hiring. Interview format and process may vary by role. Providing false information may result in the cancellation of employment. Applicants can only apply for one posting at a time; reapplication is possible after the current process concludes. Reapplication within 6 months is not recommended. Employment is restricted for current CJ affiliates (including subsidiaries). Please confirm before applying.
Visit the Oliveyoung Careers Blog for more information: career.oliveyoung.com
Key skills/competency
- Marketing Strategy
- B2C Marketing
- Digital Marketing
- Brand Management
- Market Analysis
- Performance Management
- Data Analysis
- FMCG Marketing
- Retail Marketing
- Beauty & Health Market
Skills & topics
- Marketing Strategy
- B2C Marketing
- Digital Marketing
- Brand Management
- Market Analysis
- Performance Management
- Data Analysis
- FMCG
- Retail
- Beauty
- Health
- Strategy
- Campaign Management
- KPIs
- Promotion
How to get hired
- Tailor your resume: Highlight B2C, digital, and strategy experience relevant to CJ Olive Young's Beauty & Health focus.
- Showcase analytical skills: Emphasize your ability to analyze data, track KPIs, and derive actionable insights for marketing campaigns.
- Demonstrate market knowledge: Articulate your understanding of the FMCG or retail sectors, and specifically the Beauty & Health market trends.
- Highlight collaboration: Provide examples of successful cross-functional teamwork and communication in previous marketing roles.
- Prepare for interviews: Be ready to discuss your experience with marketing strategy development, performance management, and adaptation to new trends.
Technical preparation
Master data analysis and reporting tools.,Analyze market trends and competitive landscapes.,Develop integrated marketing campaign plans.,Understand B2C and Beauty/Health markets.
Behavioral questions
How do you handle cross-functional collaboration?,Describe a time you adapted to market changes.,How do you stay updated on marketing trends?,Share an example of a strategic initiative.
Frequently asked questions
- What are the key responsibilities for a Marketing Strategy Manager at CJ Olive Young?
- The Marketing Strategy Manager at CJ Olive Young is responsible for developing and executing integrated online and offline marketing strategies, managing campaign performance, setting KPIs, analyzing marketing efficiency, and deriving market insights. This role requires a strong understanding of the B2C and Beauty & Health markets.
- What educational background is required for the Marketing Strategy Manager position at CJ Olive Young?
- A minimum of a Bachelor's degree is required for the Marketing Strategy Manager role at CJ Olive Young. Advanced degrees are often beneficial but not strictly mandatory if other qualifications are met.
- How many years of experience are needed to apply for the Marketing Strategy Manager job at CJ Olive Young?
- Candidates need at least 4 years of experience in B2C brand, digital, promotion marketing, or strategy roles. Experience in related industries like FMCG or retail is also a plus.
- What specific skills are essential for a Marketing Strategy Manager at CJ Olive Young?
- Essential skills include a solid understanding of B2C business and the Beauty & Health market, data analysis and report writing, trend catching abilities, and proficiency with marketing performance analysis tools.
- Are there specific preferred qualifications for the Marketing Strategy Manager role at CJ Olive Young?
- Yes, preferred qualifications include in-house marketing experience, data extraction/processing skills, strategy or business planning experience, and a track record of marketing to 20-30s women, along with strong communication and adaptability.
- What is the recruitment process for this Marketing Strategy Manager role at CJ Olive Young?
- The recruitment process typically involves document screening, a first interview, an online personality test, a second interview, reference checks, offer negotiation, and a health check, culminating in a final offer.
- Does CJ Olive Young offer remote work for the Marketing Strategy Manager position?
- The job description does not explicitly state the work arrangement. However, given the nature of the role and the company's operations, it is likely to be on-site or hybrid. Please refer to the official career blog for the most up-to-date information.