Principal Product Marketing Manager, Security Storytelling

Principal Product Marketing Manager, Security Storytelling

The application window is expected to close on: 03/27/2026

Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.

This role can be performed remotely from anywhere in the United States.

Meet the Team

Splunk, a Cisco company, is at the forefront of building a safer and more resilient digital world. We deliver the market-leading, AI-powered Security Operations (SecOps) platform that empowers frontline defenders to combat the most advanced threats around the world. You will join a team that believes the best technology wins when it is accompanied by a vision that inspires, working to ensure our security strategy resonates with both practitioners and executive leaders.

Your Impact

We are looking for a Chief Storyteller to shape customer and industry perception and own the strategic positioning for Splunk Security. You won't just follow the market; you will drive it. You’ll collaborate with leaders to distill disruptive innovations and trends into resonant, outcome-driven narratives. In this highly visible role, you will influence how the world’s most influential organizations view Splunk and the future of security—ensuring we remain at the center of this vital conversation.

Key Responsibilities

• Define and Drive the Narrative: Craft the top-level messaging and strategic narrative for Splunk Security to ensure consistency across the portfolio and cut through the noise of a crowded market.
• Executive Storytelling & Keynotes: Lead the development of high-impact presentations, scripts, and decks for major stages (sales kick-offs, industry conferences, customer summits) and executive briefings events.
• Drive Awareness & Perception: Build out critical, high-value thought leadership assets—white papers, visuals, blogs, vision decks, and videos—that spur conversation and elevate Splunk’s point of view among customers, industry leaders and analysts.
• Market Vision & Trends: Synthesize security landscape trends (SIEM, XDR, AI, Threat Intel) and competitor movements into actionable insights and forward-looking thought leadership content.
• Translate Technology to Value: Act as the "translator" between technical product teams and non-technical executive audiences, surfacing the bits and bytes into compelling value-driven stories.
• Strategic Alignment: Partner with sales, product, and cross-functional leadership to refine and test messaging effectiveness, reflecting the needs of the customer and ensuring on the ground outcomes.

Minimum Qualifications

• 6+ years of experience in Product Marketing, Corporate Strategy, Strategic Communications, or a related field within the technology sector.
• 3+ years in cybersecurity or adjacent markets, with a deep understanding of the SOC, the pressure on the CISO, and the language of the industry and customer.

Preferred Qualifications

• Master Storyteller: A portfolio demonstrating the ability to write powerful, concise, and persuasive content in various formats from center stage to infographic to drive industry leadership.
• Executive Presence: Proven experience working with and influencing senior executives (VPs, C-level) and orchestrating and navigating complex stakeholder processes.
• Data-driven: Understand how to leverage seller and product telemetry, message-testing and external research to ensure story-telling is grounded in the customer.
• Agility & Ownership: Ability to manage multiple high-stakes projects with competing timelines and drive projects from rough ideas to polished deliverables in a timely and collaborative manner.
• Visual Strategy: Ability to structure presentations visually and storyboard keynote decks that maintain high audience engagement, working with designers or independently.
• Tech-Savvy: Comfortable sitting in technical briefings and asking the right questions to extract a product's core customer value and differentiation.
• Relevant experience in areas such as journalism, evangelism, speechwriting, or analyst relations.
• Deep expertise in AI/ML impacts on the security landscape.

Why Cisco?

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

We are Cisco, and our power starts with you.

Key skills/competency

• Product Marketing
• Security Storytelling
• Executive Communications
• Thought Leadership
• Cybersecurity
• Market Analysis
• Strategic Positioning
• AI/ML Security
• Content Creation
• Cross-functional Collaboration