Paid Social Lead

Paid Social Lead at Circle Health

At Circle Health, we're redefining holistic health through functional medicine, science, and design. Performance marketing is a core growth lever for us, and we're building dedicated channel ownership across our paid media stack.

This is a key role in our marketing organization and a genuine growth opportunity for someone looking to step into a senior marketing or channel leadership position as Circle Health scales. You'll report directly to one of the co-founders and work closely with them on priorities, performance, and growth strategy.

In this role, you will own Meta end-to-end — strategy, execution, optimization, and scaling. You'll be accountable for performance outcomes and work hands-on across campaign setup, creative testing, and performance analysis. This role is ideal for someone who thinks like a growth marketer, acts like a channel owner, and understands that great creative is a performance tool — not just a brand asset.

What you’ll do

• You'll report directly to one of the co-founders and work closely with them on priorities, performance, and growth strategy.
• Own Meta end-to-end: strategy, execution, optimization, and scaling.
• Define and run full-funnel campaigns across prospecting, retargeting, and retention.
• Hit performance goals across CAC, ROAS, and efficiency at scale.
• Build and run a structured creative testing framework.
• Brief, evaluate, and iterate on creative from a performance perspective.
• Translate learnings into clear recommendations for the wider marketing team.
• Stay ahead of platform changes and turn them into competitive advantages.
• Collaborate with our Google Ads channel owner to align on strategy and share insights.
• Expand your remit to other paid social platforms as the channel matures.

What you’ll bring

• Proven track record owning and scaling Meta ads, ideally in DTC, subscription, or lead-gen.
• Strong command of performance metrics: CAC, CTR, CVR, ROAS.
• Experience with structured testing frameworks across creatives, audiences, and formats.
• Hands-on with Meta Ads Manager — you run campaigns yourself.
• Analytical thinker with strong execution speed and ownership mentality.
• Comfortable working cross-functionally while staying accountable for results.
• Familiarity with other paid social platforms (TikTok, Pinterest, YouTube) is a plus.

Requirements

• Based in Berlin and open to travel to our other locations.
• German native (as most of our content is) and fluent in English (as most of our team is).

Key skills/competency

• Meta Ads
• Performance Marketing
• Growth Strategy
• Creative Testing
• Data Analysis
• CAC & ROAS
• Paid Social
• Cross-functional Collaboration
• Channel Ownership
• Campaign Optimization