Content Strategist

About Ciena

As the global leader in high-speed connectivity, Ciena is committed to a people-first approach. Our teams enjoy a culture focused on prioritizing a flexible work environment that empowers individual growth, well-being, and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact.

How You Will Contribute as a Content Strategist

• Lead and manage content migration projects, including transitioning Adobe FrameMaker to Adobe Experience Manager (AEM) and unstructured FrameMaker to structured DITA workflows.
• Oversee and optimize structured content workflows utilizing DITA standards, DITA Open Toolkit (DITA-OT), and DITAVAL conditional processing profiles.
• Manage large-scale data ingestion into AI models and ensure seamless integration with content systems.
• Develop and maintain structured content using tools such as Oxygen XML Editor, Markdown language, and XML/HTML editors.
• Implement coding and scripting solutions to streamline content workflows and enhance efficiency.
• Establish and maintain metadata, taxonomy, and ontology best practices using tools like PoolParty, ensuring content organization and discoverability.
• Collaborate across teams—including marketing, design, product, and leadership—to align content strategies with business objectives and user needs.

What You'll Need to Succeed ('Must Haves')

• Expertise in management of Adobe Experience Manager (AEM) and other CCMS systems.
• Proven experience migrating content from Adobe FrameMaker to AEM and unstructured FrameMaker to structured DITA workflows.
• Advanced knowledge of DITA standards, DITA Open Toolkit (DITA-OT), and DITAVAL conditional processing profiles.
• Proficiency in ASCII docs to DITA conversion and direct publishing from AEM sites.
• Strong coding and scripting skills, with expertise in Markdown and XSLT languages.
• Hands-on experience with Oxygen XML Editor, HTML/XML editors, and Linux environments.
• Experience with Antenna House formatter and graphics conversion to SVG formats.
• Experience with Apache FOP formatter.
• Familiarity with cloud services like AWS, Google Cloud, or Azure, as well as Kubernetes and Docker.

Valuable Skills ('Nice To Haves')

• Knowledge of Agile methodologies and project management frameworks.
• Experience ingesting large datasets into AI models and integrating AI workflows to generate first draft documentation from code.
• Expertise in metadata, taxonomy, and ontology management using PoolParty or similar tools.
• Familiarity with Linux-based systems and advanced scripting for workflow automation.
• Strong presentation skills and ability to communicate technical concepts effectively across teams.
• Strategic thinking and creativity in balancing user needs with business goals.

Key skills/competency

• Content Strategy
• Adobe Experience Manager (AEM)
• DITA Standards
• Structured Content
• Content Migration
• AI Integration
• Metadata Management
• Taxonomy
• XSLT
• Project Management