Senior Marketing Communications Manager @ ChristianaCare
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About ChristianaCare
ChristianaCare is one of the country's most dynamic healthcare organizations focused on improving health outcomes, increasing access to high-quality care, and lowering healthcare costs. It features a comprehensive network including outpatient services, hospitals, emergency and trauma centers, specialized centers, and groundbreaking institutes.
Position Overview
The Senior Marketing Communications Manager will develop and execute strategic, data-driven marketing plans to enhance patient acquisition and retention, advising clinical and operational leaders and coordinating with internal teams and external partners to achieve system-wide marketing objectives.
Key Responsibilities
- Develop strategic data-driven growth and marketing plans.
- Advise clinical and operational leaders on marketing opportunities.
- Oversee external advertising campaigns and coordinate with partners.
- Engage with referring providers to grow business channels.
- Conduct competitive landscape assessments and market research.
- Manage marketing meetings, budgeting, and KPI reporting.
- Ensure compliance with safety rules and maintain accurate records.
Qualifications
Bachelor's Degree is required; a Marketing Degree is preferred. A minimum of ten years in marketing and healthcare experience is favored, with digital marketing and sales pipeline management experience seen as a plus.
Benefits
ChristianaCare offers full medical, dental, vision, life insurance, retirement plan options, generous paid time off, parental leave, financial coaching, wellness reimbursement, and extensive work/life benefits.
Key skills/competency
- Strategic Planning
- Data-Driven Marketing
- Healthcare Marketing
- Digital Marketing
- Budget Management
- Market Research
- Advertising Campaigns
- Client Support
- KPI Reporting
- Team Collaboration
How to Get Hired at ChristianaCare
🎯 Tips for Getting Hired
- Research ChristianaCare's culture: Study mission, values, and news on LinkedIn.
- Tailor your resume: Highlight proven marketing success and healthcare experience.
- Showcase digital skills: Emphasize data-driven and digital marketing expertise.
- Prepare for interviews: Practice strategic planning and case studies.
- Network smartly: Connect with current employees for insights.