Senior Marketing Communications Manager
@ ChristianaCare

Wilmington, Delaware, United States
$107,000
On Site
Full Time
Posted 1 day ago

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XXXXXXXX XXXXXXXXXXX XXXXXXXXX***** @christianacare.org
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Job Details

About ChristianaCare

ChristianaCare is one of the country's most dynamic healthcare organizations focused on improving health outcomes, increasing access to high-quality care, and lowering healthcare costs. It features a comprehensive network including outpatient services, hospitals, emergency and trauma centers, specialized centers, and groundbreaking institutes.

Position Overview

The Senior Marketing Communications Manager will develop and execute strategic, data-driven marketing plans to enhance patient acquisition and retention, advising clinical and operational leaders and coordinating with internal teams and external partners to achieve system-wide marketing objectives.

Key Responsibilities

  • Develop strategic data-driven growth and marketing plans.
  • Advise clinical and operational leaders on marketing opportunities.
  • Oversee external advertising campaigns and coordinate with partners.
  • Engage with referring providers to grow business channels.
  • Conduct competitive landscape assessments and market research.
  • Manage marketing meetings, budgeting, and KPI reporting.
  • Ensure compliance with safety rules and maintain accurate records.

Qualifications

Bachelor's Degree is required; a Marketing Degree is preferred. A minimum of ten years in marketing and healthcare experience is favored, with digital marketing and sales pipeline management experience seen as a plus.

Benefits

ChristianaCare offers full medical, dental, vision, life insurance, retirement plan options, generous paid time off, parental leave, financial coaching, wellness reimbursement, and extensive work/life benefits.

Key skills/competency

  • Strategic Planning
  • Data-Driven Marketing
  • Healthcare Marketing
  • Digital Marketing
  • Budget Management
  • Market Research
  • Advertising Campaigns
  • Client Support
  • KPI Reporting
  • Team Collaboration

How to Get Hired at ChristianaCare

🎯 Tips for Getting Hired

  • Research ChristianaCare's culture: Study mission, values, and news on LinkedIn.
  • Tailor your resume: Highlight proven marketing success and healthcare experience.
  • Showcase digital skills: Emphasize data-driven and digital marketing expertise.
  • Prepare for interviews: Practice strategic planning and case studies.
  • Network smartly: Connect with current employees for insights.

📝 Interview Preparation Advice

Technical Preparation

Review digital marketing tools and analytics.
Study data-driven campaign strategies.
Brush up on market research techniques.
Understand KPI and ROI measurement methods.

Behavioral Questions

Explain a challenging campaign experience.
Describe teamwork in high-pressure scenarios.
Discuss decision-making during crisis situations.
Share how you handle stakeholder disagreements.

Frequently Asked Questions