Senior Marketing Communications Manager

About ChristianaCare

ChristianaCare is one of the country's most dynamic healthcare organizations focused on improving health outcomes, increasing access to high-quality care, and lowering healthcare costs. It features a comprehensive network including outpatient services, hospitals, emergency and trauma centers, specialized centers, and groundbreaking institutes.

Position Overview

The Senior Marketing Communications Manager will develop and execute strategic, data-driven marketing plans to enhance patient acquisition and retention, advising clinical and operational leaders and coordinating with internal teams and external partners to achieve system-wide marketing objectives.

Key Responsibilities

• Develop strategic data-driven growth and marketing plans.
• Advise clinical and operational leaders on marketing opportunities.
• Oversee external advertising campaigns and coordinate with partners.
• Engage with referring providers to grow business channels.
• Conduct competitive landscape assessments and market research.
• Manage marketing meetings, budgeting, and KPI reporting.
• Ensure compliance with safety rules and maintain accurate records.

Qualifications

Bachelor's Degree is required; a Marketing Degree is preferred. A minimum of ten years in marketing and healthcare experience is favored, with digital marketing and sales pipeline management experience seen as a plus.

Benefits

ChristianaCare offers full medical, dental, vision, life insurance, retirement plan options, generous paid time off, parental leave, financial coaching, wellness reimbursement, and extensive work/life benefits.

Key skills/competency

• Strategic Planning
• Data-Driven Marketing
• Healthcare Marketing
• Digital Marketing
• Budget Management
• Market Research
• Advertising Campaigns
• Client Support
• KPI Reporting
• Team Collaboration