Email Marketing Specialist

About Us

ChowNow is a leading player in off-premise restaurant technology, empowering independent restaurants with solutions across the entire digital dining experience. We help owners focus on serving great food by offering branded websites, mobile apps, online ordering, menu management, delivery consolidation, and targeted marketing. Supporting over 20,000 restaurants across North America, we process over $1B in gross food sales and save our partners over $700M in third-party commission fees. Through our white-label solutions and a growing demand network (Google, Yelp, Apple, Snap), we enable restaurants to own customer relationships and avoid inflated third-party fees. Founded in 2012, ChowNow is now entering an exciting new era under CEO Kanika Soni, deepening our commitment to helping local restaurants thrive.

About The Position

As the Email Marketing Specialist, you will own B2B email marketing execution across demand generation and lifecycle programs. This hands-on, remote role is responsible for building, launching, and optimizing email programs to drive MQLs, SQLs, and Closed Won revenue, while also supporting post-activation engagement and retention initiatives. You will translate lifecycle strategy into high-impact email programs for prospect nurture, sales enablement, and customer lifecycle communications. This position reports to the Senior Manager, Lifecycle Marketing, with no direct reports. This is a remote role based in the United States, subject to state employment eligibility.

What We Love About You

• You put restaurants first: Deeply understand and prioritize local restaurants, helping them thrive.
• You celebrate diversity: Committed to inclusivity, progress, and an environment where every voice counts and everyone gets support.
• You raise your hand: Consistently go above and beyond, help peers, and share smart ideas.
• You keep reaching: Set ambitious goals, avoid complacency, and seek new opportunities and challenges.

Responsibilities Include

• Owning execution and optimization of B2B email programs to drive pipeline and revenue (MQL, SQL, Closed Won attribution).
• Building and optimizing prospect nurtures and sales enablement email programs aligned with Demand Gen and Sales priorities.
• Executing post-activation lifecycle nurtures for product adoption, engagement, and retention with Lifecycle and Product Marketing.
• Translating lifecycle strategy and campaign priorities into scalable email and automation programs.
• Managing campaign builds, QA, deployment, testing, and optimization across Marketo and Outreach.
• Supporting B2B2C email needs as required, with working knowledge of Iterable and ActiveCampaign.
• Developing segmentation, personalization, and suppression strategies using CRM and product data.
• Monitoring performance, reporting on engagement, conversion, and revenue impact, and surfacing insights and recommendations.

In 30 Days, You Will

• Progress through our Ramp Camp (ChowNow’s New Hire Onboarding Experience).
• Review existing nurtures, sales enablement emails, and deliverability health.
• Take ownership of all B2B email programs, tooling, QA, and launch processes.

In 60 Days, You Will

• Fully ramp on lifecycle strategy and priorities set by Lifecycle leadership, executing with speed and consistency.
• Execute and optimize prospect nurtures and sales enablement emails tied to MQL → SQL movement.

In 90 Days, You Will

• Drive measurable lift in email-sourced MQLs, SQLs, or pipeline velocity.
• Operate as a high-output, trusted execution partner to Lifecycle and Sales.

You Should Apply If You

• Have 2-3+ years of B2B email or lifecycle marketing experience, ideally in SaaS or marketplace environments.
• Have proven experience driving demand outcomes from email, including MQL, SQL, and revenue impact.
• Possess hands-on expertise with Marketo and sales engagement tools (e.g., Outreach); familiarity with Iterable and ActiveCampaign a strong plus.
• Demonstrate a basic understanding of nurture strategy, attribution, and funnel performance.
• Are a detail-oriented executor with a test-and-learn mindset.
• Are comfortable partnering cross-functionally with Demand Generation, Sales, Product Marketing, and Customer Success.

Key skills/competency

• Email Marketing
• B2B Marketing
• Lifecycle Marketing
• Marketo
• Outreach
• Demand Generation
• SaaS Marketing
• CRM Data
• Marketing Automation
• Performance Monitoring