Sales Development Representative

About Choco

Choco is on a mission to enable the global food system to become sustainable by optimizing the way food is sold, ordered, distributed, and financed. Our AI-focused software connects distributors with their customers to operate waste-free and efficiently. A problem of this magnitude requires a massive scale and only the best people will be able to solve it. Are you in?

Here’s what we’re up to: https://bit.ly/4fyXonB

The Role: Sales Development Representative

Our Sales Development Representatives drive the growth of Choco’s supplier ecosystem by introducing distributors to our AI platform that automates and simplifies how they manage customer orders. You will create high-value conversations with suppliers, clearly communicate the impact of our AI on accuracy, speed, and operational efficiency, and generate opportunities that fuel Choco’s expansion. This role is built for someone who thrives in a fast-paced sales environment and can confidently position a cutting-edge technical solution to decision-makers across the food supply chain.

What You Will Do

• Engage suppliers each day through outbound outreach and deliver a clear, compelling sales narrative that demonstrates how Choco’s AI platform increases order accuracy, accelerates operations, and drives revenue for distributors.
• Drive proactive prospecting to secure meetings with mid-market distributors through multi-threaded outreach and clear, value-based messaging.
• Own a defined supplier territory by qualifying leads and booking high-quality meetings for the Account Executive team to develop into strategic partnerships.
• Lead from the front by setting performance standards, driving competitive energy, and consistently aiming for the top of the leaderboard.
• Partner closely with Account Executives and Sales Managers to refine messaging, improve workflows, and implement best practices across the sales organization.

The Ideal Candidate

• Prior experience in sales or customer-facing work is a plus, but we also welcome driven entry-level candidates who are ready to develop strong sales skills.
• A confident and natural communicator who can articulate complex AI-centered solutions to both technical and non-technical stakeholders.
• A commercially driven mindset with the ability to uncover partnership opportunities, referrals, and multi-contact engagement strategies.
• Comfortable operating in a high-volume sales environment and managing daily activity targets with consistency and discipline.
• Curious and coachable with a strong desire to understand an evolving AI product and communicate its value clearly to potential partners.
• Ability to build rapport quickly, adapt messaging to different stakeholders, and handle objections with confidence and professionalism.
• A proactive problem solver who takes ownership of pipeline creation and is motivated by achieving and exceeding goals.

About Choco

Choco was founded in 2018 in Berlin. Now, we are a dedicated team of over 200 Chocorians across Europe and the US. We seek hungry and humble individuals who embrace hard work, put our team first, and are committed to building a lasting company. Our mission demands urgency and speed while maintaining a long-term vision.

In just five years, Choco has raised $328.5 million and achieved unicorn status in 2022, with a valuation of $1.2 billion. We're supported by some of the world’s best investors like Bessemer Venture Partners, Insight Partners, Coatue Management, and LeftLane Capital.

Choco is an equal opportunity employer. We encourage people from all backgrounds to apply. We are committed to ensuring that our technology is available and accessible to everyone. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law.

Key skills/competency

• Sales
• Business Development
• Outbound Prospecting
• Lead Generation
• AI Solutions
• CRM Management
• Communication
• Negotiation
• Relationship Building
• Pipeline Management