Senior Paid Social Media Manager, Meta Focus

About Chartis Interactive

We are a Design, Marketing, and Technology Consultancy that fosters positive working relationships through collaboration and encourages high standards of conduct and work performance. Our values define our culture through diverse team perspectives, backgrounds, and continuous support for innovation across all client solutions. We also provide a full career development program aimed at improving employee skill sets and capabilities.

What We Offer

• Competitive benefits plans
• Retirement savings plans (401K) and vacation programs
• An environment encouraging networking and collaboration across clients and business functions
• Active engagement with expert internal team members for skill development and career growth

About The Role: Senior Paid Social Media Manager, Meta Focus

This is a part-time role, estimated at 20 hours per week on average, located remotely within the USA in either the Eastern or Central time zones. Occasional travel to New York City (1-2 times per year) for strategy planning and business review meetings may be required, as the client is based in New York City & London.

Chartis is seeking a Senior Paid Social Media Manager with deep, hands-on expertise in Meta Ads Manager to lead paid campaign strategy, execution, and optimization for a key client. The ideal candidate will be highly experienced in developing innovative, platform-appropriate social paid campaign strategies while executing and enhancing ongoing social media programs throughout the year.

The Senior Paid Social Media Manager is accountable for helping key clients achieve increased marketing efficiency and effectiveness through social media, improving key performance metrics such such as brand engagement, audience growth, traffic quality, lead generation, and conversion outcomes (including app installs and engagements). This role involves developing social media strategies and activation plans, working with both senior and junior team members to design, implement, and optimize social initiatives primarily across B2C engagement and potentially some B2B. Technologies used include social and paid media platforms, content and creative workflows, analytics and reporting tools, and social listening solutions.

Duties And Responsibilities

Client Leadership & Collaboration

• Own client relationships related to social media; work directly with clients to understand needs and translate them into effective strategies and campaigns.
• Meet weekly with clients to provide performance updates, insights, and forward-looking recommendations.
• Act as the key point of contact with the client’s creative partner agency to ensure alignment and performance across integrated campaigns.

Social Strategy & Planning

• Own social strategy for assigned accounts, connecting business objectives to audience insights, channel roles, campaign architecture, media budget planning, content architecture, ad types, A/B testing, and measurement plans.
• Hold secondary accountability for creator or community approaches as relevant.
• Lead client discussions and presentations, communicating a clear point of view, building alignment, and serving as a trusted strategic partner.
• Translate broader marketing plans into social-first activations and ensure social is integrated with other paid media channels, creative, and app/landing page experiences.
• Act as a thought leader in identifying innovative, social-first opportunities to improve client programs throughout the year.

Platform Execution & Optimization

• Oversee the implementation, execution, and optimization of social media programs across multiple clients and platforms.
• Support teams in analyzing existing social campaign performance, providing recommendations to optimize, test, and scale initiatives to improve results.
• When needed, be hands-on in managing social platforms or campaigns to ensure quality, speed, and performance.
• Provide ongoing guidance on platform best practices, emerging formats and tactics, and evolving social behaviors.

Measurement, Insights & Reporting

• Define KPI requirements and social measurement frameworks aligned to client objectives (from awareness through app installs).
• Lead performance analysis and insight generation, translating data into clear optimization recommendations and test plans.
• Support the creation and evolution of reporting templates, dashboards, and decks for client-facing and internal reviews, primarily using Google Slides with Looker and ad platform-connected Google Sheets data sources.
• Ensure consistent and accurate use of analytics, reporting, and social management tools across accounts.

Qualifications

• 8 to 10+ years of experience in social media strategy, planning, and execution, preferably within an agency or consultancy environment supporting multiple clients.
• Deep expertise in Meta platforms (Facebook, Instagram, Reels), including strategy development, performance optimization, campaign architecture, and platform best practices.
• Proven experience working across, or closely with, additional social and digital platforms such as LinkedIn, TikTok, YouTube, Pinterest, and X, with the ability to adapt strategy by platform.
• Strong ability to translate client business and marketing objectives into actionable, measurable social media strategies and activation plans.
• Demonstrated experience leading senior-level client conversations, presenting insights and recommendations, and acting as a trusted strategic partner.
• Advanced understanding of social media measurement, KPI development, and performance analysis tied to awareness, engagement, traffic quality, and conversion outcomes.
• Hands-on experience with social media management, analytics, and reporting tools (e.g., Meta Business Suite, Meta Ads Manager, platform-native analytics, GA4, Looker or Data Studio).
• Strong analytical skills with the ability to synthesize data into clear insights, optimization recommendations, and test-and-learn plans.
• Experience providing strategic direction and feedback to creative and content teams to ensure platform-appropriate, performance-driven social output.
• Ability to mentor and guide junior team members, enforce consistent ways of working, and maintain high standards of quality and accountability.
• Excellent written, verbal, and presentation skills, with the ability to create clear, compelling client-facing materials.

Preferred Experience

• Experience working with Arts & Culture clients.
• Analyzing and using data from mobile measurement platforms (MMP) like AppsFlyer to measure campaign performance.
• Experience developing and optimizing app install, engagement, and retention campaigns.
• Familiarity with social listening and cultural insights tools.
• Experience with creator, influencer, or community programs.

Key skills/competency

• Meta Ads Manager
• Social Media Strategy
• Campaign Optimization
• Client Relationship Management
• Performance Analytics
• KPI Development
• Google Analytics 4 (GA4)
• Looker/Data Studio
• B2C Marketing
• Creative Direction