Website Strategist and Copywriter

Website Strategist and Copywriter

We’re looking for someone who can think through websites as true business tools — focusing on structure, messaging, and conversion. This is a strategy-first role. Sales involvement is secondary.

What You’ll Do

Website Strategy (Primary Focus)

• Run comprehensive branding and marketing discovery, using questionnaires that surface unique selling points, positioning, and common customer objections, then translate those findings into clear strategy briefs.
• Turn strategy briefs into information architecture, page-level messaging, and on-site selling points that directly address objections and amplify USPs.
• Audit websites to identify conversion gaps and surface opportunities tied to business outcomes.
• Lead creative direction, moodboards, competitor analysis, and visual direction that gives each site a distinct identity rather than a templated or AI-generic feel.
• Write and guide high-converting copy across all site pages (central to the role).
• Pull input from SEO, GEO, and CRO specialists, translating their recommendations into both copy and design decisions.
• Partner with designers and developers through execution, ensuring their work supports the content strategically rather than decoratively.
• Oversee quality assurance across the full build, holding every deliverable to a top-tier standard where design, graphics, and copy work together with intent.
• Manage project timelines, contractor hours, and resource allocation across multiple builds at once.
• Flex scope and approach to hit strong outcomes across different budget levels, making smart trade-offs when resources are limited.
• Think about websites as revenue engines, not visual artifacts; every decision should ladder back to how the site drives growth.

Marketing & Sales Support (Secondary)

• Support pitches, proposals, and strategy decks.
• Occasionally join client calls.
• Help with outbound campaigns (email, LinkedIn, GEO).
• No need to be a “salesperson” - this is support.

What We’re Looking For

• Strong copywriting skills (landing pages, offers, messaging).
• Solid understanding of CRO and user behavior.
• Ability to turn business goals into website strategy.

How We Work

• Remote (EU + Americas)
• Small team, high ownership

To Apply

• Examples of websites you’ve worked on (with your strategic thinking)
• Copy samples (landing pages preferred)
• Short video introduction

Key skills/competency

• Website Strategy
• Conversion Copywriting
• User Behavior Analysis
• Information Architecture
• Brand Discovery
• SEO
• CRO
• Project Management
• Quality Assurance
• Marketing Strategy