Associate Director or Director of Conservative Content

Associate Director or Director of Conservative Content at Change.org

Change.org is searching for an Associate Director or Director of Conservative Content to lead and execute our US conservative strategy and communications team to engage conservative audiences and shifting our brand perception, through a range of tactics including highlighting campaigns they care about and bringing trust and participation on our platform.

As a key member of our Communications team, you’ll drive a national conservative communications strategy that builds our brand narrative, secures top-tier media coverage, and drives trust and engagement through high-impact storytelling and media relationships.

We’re a social impact business (a public benefit company), and the world's largest social change platform with 100 million users, 40,000+ campaigns launched on the site every month, and a 100% user-generated revenue model. Our users win campaigns for change every hour. We’re working for a world where no one is powerless, and where creating change is a part of everyday life. We’re just getting started and hope you’ll join us!

Change.org is committed to being an open platform that welcomes voices across the political spectrum. We target audiences across the political spectrum to broaden reputation, strengthen trust and demonstrate that Change.org is a platform for all voices.

From mobilizing over 150k people to press for a remembrance day for Charlie Kirk, to repealing a gas tax in Washington, to a campaign against squatting in Spain, to increasing sentences for teenage murder in Turkey, many impactful conservative campaigns have been driven on Change.org.

Dozens of local, national, and international victories are happening every day thanks to the strength of our members, who are changing the lives of people around the world. We want to help them go even further and we need your help!

Key Outcomes

• Design and drive the strategic development to build and tell our overall brand narrative with conservative audiences.
• Set and lead a national conservative media engagement strategy to secure top-tier coverage across channels and outlets.
• Oversee high-impact pitches that shape public discourse, drive awareness, adoption, engagement and trust with conservative audiences.
• Maintain and grow a global network of high-leverage media relationships across all outlets including editors, producers, journalists, influencers, podcasters, etc.

Core Competencies

• Extensive, high-trust network of key conservative media decision-makers — including senior editors, executive producers, influential journalists. Proven ability to mobilize network to secure high-impact coverage;
• Drives strategic functional alignment across executive leadership, cross-functional teams, and external partners. Ability to navigate complex stakeholder environments and influence to advance Change.org’s brand, reputation, and impact.
• Deep understanding of the evolving conservative media and communications landscape, can identify the most influential platforms and voices. Uses data-driven insights to guide teams in driving awareness, adoption and engagement.
• Strong executive, corporate and crisis communication skills, both written and verbal, with a track record of influencing diverse audiences, from internal leadership to global media.

Target Experience

• 8-10+ years of experience in strategic corporate communications, media relations, public affairs, or public relations.
• Proven track record of shaping media narratives and leading successful engagement with top-tier conservative media outlets, including broadcast, digital, print, and emerging platforms.
• Demonstrated success in securing and sustaining high-profile media coverage that aligns with organizational goals, mitigates reputational risk, and drives meaningful brand and mission outcomes.

Key skills/competency

• Conservative Media Relations
• Strategic Communications
• Public Affairs
• Media Engagement
• Brand Narrative Development
• Stakeholder Management
• Crisis Communications
• Public Relations
• Content Strategy
• Audience Engagement