Social Media Lead
Chainlink Labs · United States
- Hybrid
- Full-time
- $120,000 / year
- United States
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Subject: Interested in the Social Media Lead role at Chainlink Labs
Hi Taylor — I came across the Social Media Lead opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Chainlink Labs stood out because…
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Job highlights
- Own social media strategy and execution across platforms.
- Define brand voice and social media playbook.
- Create content, including short-form video.
- Drive audience growth and engagement.
- Manage high-profile launches and events.
About the role
About Chainlink
Chainlink is the industry-standard oracle platform bringing the capital markets onchain and powering the majority of decentralized finance (DeFi). The Chainlink stack provides the essential data, interoperability, compliance, and privacy standards needed to power advanced blockchain use cases for institutional tokenized assets, lending, payments, stablecoins, and more. Since inventing decentralized oracle networks, Chainlink has enabled tens of trillions in transaction value and now secures the vast majority of DeFi.
Many of the world’s largest financial services institutions have also adopted Chainlink’s standards and infrastructure, including Swift, Euroclear, Mastercard, Fidelity International, UBS, S&P Dow Jones Indices, FTSE Russell, WisdomTree, ANZ, and top protocols such as Aave, Lido, GMX and many others. Chainlink leverages a novel fee model where offchain and onchain revenue from enterprise adoption is converted to LINK tokens and stored in a strategic Chainlink Reserve. Learn more at chain.link.
About The Role
This is a high ownership role for an exceptional operator ready to define and personally execute what category-leading social media looks like for the most important infrastructure company in crypto.
As Social Media Lead, you'll own Chainlink's voice across every major platform. You're equal parts strategist and executor: you will set the vision but also draft the posts, cut the clips, manage the calendar, and run campaigns.
We're looking for someone who can take Chainlink's social presence to an entirely new level. Think of a sharper voice, faster reflexes, breakthrough creative, and measurable growth. You'll have the runway, the brand, and the cross-functional support to make it happen, but the final output and the standard of excellence are yours to own.
In practice, this means working with our existing social media team members and partnering with writers, designers, and senior leadership to spot trends early and shape broader narratives. You'll ship content that educates and converts developers, institutional decision-makers, and the wider crypto community. You'll also drive the promotion strategies for high-profile launches and global events, all while staying relentlessly ahead of platform shifts, algorithm changes, AI tooling, and emerging viral formats.
Your Impact
- Own end-to-end social strategy and execution across X, LinkedIn, Instagram, TikTok, YouTube, and emerging platforms
- Define Chainlink's voice, point of view, and channel-by-channel social media playbook
- Write copy, produce/edit short-form video, ship posts, schedule, and monitor performance daily
- Operate a real-time, always-on social presence — newsjack major industry moments, engage with the community, ride narratives, and post with speed and judgment
- Drive measurable growth in audience, engagement, and share of voice against the most relevant benchmarks in crypto and fintech
- Lead the social strategy for major launches, partnerships, conferences, and announcements end-to-end
- Identify and engage KOLs, creators, and key communities across DeFi, institutional, developer, and adjacent verticals
- Help stand up a lightweight, AI-augmented production stack so one person can ship at the volume and quality of a much larger team
- Report on what's working, eradicate what isn't, and continuously raise the creative and performance bar
Requirements
- 5+ years owning social media for a high-growth crypto brand, with a clear track record of growing a channel by your own hands, not just by directing others
- You are a doer, not a talker. You prefer taking ownership and driving results over sitting in alignment meetings or creating endless strategy docs.
- Demonstrably crypto-native: you live on Crypto Twitter, you read the timeline before your email, and you can speak fluently about Chainlink, DeFi, stablecoins, RWAs, and the broader ecosystem
- Strategist and executor: you write the strategy doc and then write the posts. Comfortable shipping daily
- Elite writing, editing, and judgment under real-time pressure
- Strong portfolio of content you personally created, including posts, threads, short-form video, and campaigns with metrics
- Track record of growing audiences and driving engagement on X specifically as well as other key channels such as LinkedIn, YouTube, Instagram, TikTok, etc.
- Deep fluency with AI tools across the social workflow
- Exceptional organization and attention to detail; able to run dozens of parallel workstreams without dropping balls
- Self-starter who thrives in a fast-paced, ambiguous, ship-every-day environment where the bar is high and the work is hands-on
Preferred Requirements
- Experience building a social presence from zero (or near-zero) to a meaningful brand channel
- Hands-on short-on video production and editing (CapCut, Premiere, Descript, or equivalent)
- Existing relationships with creators, KOLs, and influencers in crypto
- Experience operating within an infrastructure brand where the audience spans retail, institutions, and developers
- Experience working directly with senior executives on personal brand and thought-leadership content
Location & Application Information
All roles with Chainlink Labs are global and remote-based. Unless otherwise stated, we ask that you try to overlap some working hours with Eastern Standard Time (EST).
We carefully review all applications and aim to provide a response to every candidate within two weeks after the job posting closes. The closing date is listed on the job advert, so we encourage you to take the time to thoughtfully prepare your application. We want to fully consider your experience and skills, and you will hear from us regarding the status of your application shortly after the closing date.
Commitment to Equal Opportunity
Chainlink Labs is an equal opportunity employer. All qualified applicants will receive equal consideration for employment in compliance with applicable laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us via this form.
Global Data Privacy Notice for Job Candidates and Applicants
Information collected and processed as part of your Chainlink Labs Careers profile, and any job applications you choose to submit, is subject to our Recruiting Privacy Policy. By submitting your application, you are agreeing to our use and processing of your data as required.
Key skills/competency
- Social Media Strategy
- Content Creation
- Short-form Video Production
- Community Engagement
- Social Media Analytics
- Crypto Marketing
- X (Twitter) Management
- LinkedIn Marketing
- Campaign Management
- AI Tooling
Skills & topics
- Social Media Lead
- Social Media Strategy
- Content Creation
- Short-form Video
- Community Engagement
- Crypto Marketing
- DeFi
- Chainlink
- X
- TikTok
- YouTube
- AI Tools
How to get hired
- Tailor your resume: Highlight your 5+ years of crypto social media experience and proven track record of channel growth. Quantify achievements with metrics.
- Showcase your doer mentality: Emphasize your ability to execute strategy and create content hands-on, rather than just managing.
- Demonstrate crypto-native fluency: Mention your deep understanding of Chainlink, DeFi, and the broader crypto ecosystem.
- Prepare your portfolio: Have examples of posts, threads, short-form videos, and campaigns with measurable results ready to share.
- Highlight AI proficiency: Detail your experience using AI tools to enhance social media workflows and content production.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the application closing date for the Social Media Lead role at Chainlink Labs?
- The exact application closing date for the Social Media Lead role at Chainlink Labs is listed on the job advert. We encourage candidates to review this date and submit their applications thoughtfully well in advance.
- How long does Chainlink Labs take to respond to job applications?
- Chainlink Labs aims to provide a response to every candidate within two weeks after the job posting closes. You will hear about the status of your application shortly after this period.
- Is the Social Media Lead position at Chainlink Labs remote?
- Yes, all roles at Chainlink Labs, including the Social Media Lead position, are global and remote-based.
- What are the key responsibilities for the Social Media Lead at Chainlink Labs?
- The Social Media Lead at Chainlink Labs will own end-to-end social strategy and execution, define the brand voice, create content including short-form video, drive audience growth, and lead social strategies for launches and events.
- What kind of experience is required for the Social Media Lead role at Chainlink Labs?
- The role requires 5+ years of social media ownership for a high-growth crypto brand, with a proven track record of growing channels hands-on. Demonstrable crypto-native fluency and elite writing/editing skills are essential.
- Does Chainlink Labs consider candidates without prior experience building a social presence from scratch?
- While experience building a social presence from zero is a preferred requirement, the core requirements focus on a strong track record of growing channels and hands-on execution. Candidates with significant growth experience in established brands may still be considered.
- What is the expected work arrangement for the Social Media Lead at Chainlink Labs?
- The Social Media Lead role is a remote position. Candidates are asked to try to overlap some working hours with Eastern Standard Time (EST) where possible.
- How can I make my application stand out for the Social Media Lead position at Chainlink Labs?
- To make your application stand out, tailor your resume to highlight your crypto-native experience and hands-on content creation skills. Include a strong portfolio with measurable results and showcase your fluency with AI tools for social media.
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