Product Line Marketing Manager
Center for Internet Security
Job Overview
Who's the hiring manager?
Sign up to PitchMeAI to discover the hiring manager's details for this job. We will also write them an intro email for you.
Job Description
Overview
The Product Line Marketing Manager is part of the Sales and Business Services department at Center for Internet Security and reports to the Director of Product and Partner Marketing. In this role, you will bridge technical and go-to-market product management for CIS SecureSuite and commercial membership offerings.
What You'll Do
- Lead planning and execution of campaign plans for product launches, releases, and demand generation.
- Develop value-based messaging and positioning based on target market insights.
- Serve as a subject matter expert for Sales and Marketing teams.
- Collaborate on new cybersecurity product development with cross-functional teams.
- Conduct market research and track performance metrics to drive strategy.
- Provide competitive intelligence and maintain insights on market segments.
- Enable sales and customer support teams with training and materials.
- Represent the company at events and travel as needed.
What You'll Need
- Bachelor’s degree in a related field.
- 5+ years in product marketing or management with B2B focus.
- Proven experience in managing product lifecycles and cybersecurity solutions.
- Excellent communication, collaboration and presentation skills.
- Strong project and change management abilities.
- Ability to analyze technical and business documentation.
- Travel as needed and must be authorized to work in the United States.
It's a Plus If You Have
- Expertise with CRM and/or marketing automation tools.
- Project management certification or experience.
- Additional relevant experience or educational substitutions.
Company Culture
At CIS, an inclusive environment is prioritized to ensure diverse backgrounds and perspectives collaborate towards making the connected world a safer place.
Compensation
Salary Range: $91,900 - $160,800 annually.
Key skills/competency
- Product Marketing
- Cybersecurity
- Go-to-Market Strategy
- Campaign Management
- Market Research
- Competitive Analysis
- Cross-functional Collaboration
- Project Management
- Communication
- Customer Insight
How to Get Hired at Center for Internet Security
- Customize Resume: Highlight campaign and cybersecurity experience.
- Research CIS: Understand their mission and market focus.
- Review Job Requirements: Match skills with product marketing needs.
- Prepare Examples: Showcase campaign success and collaboration.
Frequently Asked Questions
Find answers to common questions about this job opportunity
Explore similar opportunities that match your background