Senior Manager, Marketing
Centene Corporation · Florida, United States
- Hybrid
- Full-time
- $157,000 / year
- Florida, United States
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Job highlights
- Manage marketing and communications for 28 million members.
- Develop and execute strategic marketing plans.
- Oversee content creation and regulatory compliance.
- Drive Annual Election Period (AEP) readiness and execution.
- Remote position with travel requirements.
About the role
About Centene Corporation
Centene is transforming the health of communities, one person at a time, serving 28 million members. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility.Position Purpose
The Senior Marketing Manager will manage all activities related to marketing, communications, preventive health education, and product- or market-specific consumer experience initiatives. This role provides strategic marketing and communications solutions to meet business objectives and timelines. Responsibilities include overseeing the writing, design, and production of member and provider materials such as newsletters, educational materials, handbooks, directories, manuals, member ID cards, promotional advertising, and website content, while adhering to Corporate brand and style guidelines and state compliance requirements. A critical aspect of this role is owning end-to-end Annual Election Period (AEP) readiness and execution across assigned lines of business, materials, and workstreams, ensuring all outputs are delivered on time, accurate, and compliant with regulatory, operational, and business requirements. The Senior Marketing Manager will serve as the single point of accountability for AEP delivery from intake through final fulfillment.Key Responsibilities
- Lead, develop, and implement product and/or health plan strategic marketing plans, including traditional and non-traditional channels, community outreach, and related initiatives to grow and retain membership.
- Oversee the development, coordination, and production of marketing activities.
- Develop strategic marketing measurement plans to effectively assess performance of marketing and communications activities.
- Produce accurate and timely reports needed for contractual or business needs.
- Identify department and project needs, with continuous development of process and procedures to drive effectiveness.
- Build and maintain internal and external business relationships.
Education and Experience
- Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, related field or equivalent experience.
- 6+ years of marketing or communication experience, preferably in a healthcare environment.
- Previous managed care or government programs experience preferred.
- Strong writing skills and experience using publishing software.
- Experience working with community-based organizations is a plus.
- Experience working with the media is preferred.
License/Certification
- Current driver’s license
Work Arrangement
This position is remote with the requirement to travel to meet customer needs within any time zone.Pay Range
$87,700.00 - $157,800.00 per yearCentene Benefits
Centene offers a comprehensive benefits package including competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.Equal Opportunity Employer
Centene is an equal opportunity employer committed to diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law. Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act.Key skills/competency
Marketing, Communications, Health Education, Product Marketing, Strategic Planning, Brand Management, Content Creation, Project Management, Healthcare Marketing, AEP Readiness.Skills & topics
- Senior Marketing Manager
- Marketing
- Communications
- Healthcare Marketing
- Strategic Planning
- Content Creation
- AEP
- Managed Care
- Public Relations
- Brand Management
How to get hired
- Customize your resume: Highlight your 6+ years of marketing experience, especially in healthcare or managed care, and specific skills like content creation and AEP execution.
- Tailor your cover letter: Emphasize your strategic marketing planning abilities and experience with community outreach and media relations.
- Prepare for interviews: Be ready to discuss your experience managing multi-channel marketing campaigns and ensuring regulatory compliance in the healthcare sector.
- Showcase your writing skills: Prepare examples of member/provider materials you've developed and your experience with publishing software.
- Highlight relevant experience: Mention any experience with community-based organizations or government programs if applicable.
Technical preparation
Master marketing automation platforms.,Familiarize with publishing software.,Practice data analysis for reporting.,Review healthcare compliance regulations.
Behavioral questions
Describe a complex marketing challenge.,How do you manage multiple projects?,How do you ensure regulatory compliance?,Tell me about building business relationships.
Frequently asked questions
- What is the salary range for the Senior Marketing Manager role at Centene Corporation?
- The annual salary range for the Senior Marketing Manager position at Centene Corporation is $87,700.00 to $157,800.00. The final offer will depend on your skills, experience, education, and other relevant factors.
- Is the Senior Marketing Manager position at Centene Corporation remote?
- Yes, this Senior Marketing Manager position is a remote role. However, it does require travel to meet customer needs within any time zone.
- What are the key responsibilities of a Senior Marketing Manager at Centene?
- The key responsibilities include managing marketing and communications activities, developing strategic marketing plans, overseeing content creation for member and provider materials, leading AEP readiness and execution, and developing marketing measurement plans.
- What education and experience are required for the Senior Marketing Manager position at Centene?
- A Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or a related field is required, along with 6+ years of marketing or communication experience. Experience in a healthcare environment, managed care, or government programs is preferred.
- What kind of benefits does Centene Corporation offer for this Senior Marketing Manager role?
- Centene offers a comprehensive benefits package including competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off, holidays, and flexible work schedules.
- Does Centene Corporation consider candidates with arrest or conviction records for the Senior Marketing Manager role?
- Yes, Centene Corporation considers qualified applicants with arrest or conviction records in accordance with the LA County Ordinance and the California Fair Chance Act.
- What is the importance of AEP readiness for this Senior Marketing Manager role at Centene?
- AEP (Annual Election Period) readiness and execution is a critical part of this role. You will be the single point of accountability for ensuring all AEP-related materials and initiatives are delivered on time, accurately, and compliantly.