Senior Manager, Marketing
Centene Corporation · Florida, United States
- Hybrid
- Full-time
- $120,000 / year
- Florida, United States
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Job highlights
- Lead marketing and communications for millions of members.
- Develop strategic marketing plans and initiatives.
- Oversee content creation and regulatory compliance.
- Manage Annual Election Period (AEP) execution.
- Remote role with travel requirements.
About the role
About Centene Corporation
Centene is transforming the health of our communities, one person at a time, serving 28 million members. As a diversified, national organization, you’ll have access to competitive benefits and a flexible workplace.Position Purpose
Manage all marketing, communications, preventive health education, and consumer experience initiatives. Develop strategic marketing and communications solutions to achieve business objectives. Oversee the creation of member and provider materials, ensuring adherence to corporate brand guidelines and state compliance. Lead end-to-end Annual Election Period (AEP) readiness and execution, ensuring timely, accurate, and compliant delivery of all outputs.Key Responsibilities
- Lead and implement strategic marketing plans, including traditional and non-traditional channels, and community outreach.
- Oversee the development and coordination of marketing activities.
- Develop and execute strategic marketing measurement plans to assess performance.
- Produce accurate and timely reports for contractual and business needs.
- Identify department needs and improve processes for greater effectiveness.
- Build and maintain internal and external business relationships.
Qualifications
- Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, or related field, or equivalent experience.
- 6+ years of marketing or communication experience, preferably in healthcare.
- Previous managed care or government programs experience is a plus.
- Strong writing skills and experience with publishing software.
- Experience with community-based organizations is a plus.
- Experience working with the media is preferred.
License/Certification
- Current driver’s license.
Work Arrangement
This position is remote with the requirement to travel to meet customer needs within any time zone.Pay Range
$87,700.00 - $157,800.00 per yearCentene Benefits
Centene offers a comprehensive benefits package including competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on skills, experience, education, and other job-related factors. Total compensation may also include additional incentives. Benefits are subject to program eligibility.Equal Opportunity Employer
Centene is an equal opportunity employer committed to diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristic. Qualified applicants with arrest or conviction records will be considered in accordance with applicable law.Key skills/competency
Marketing Strategy, Communications Management, Health Education, Product Marketing, Brand Management, Content Creation, AEP Execution, Data Analysis, Relationship Building, Healthcare Marketing.Skills & topics
- Senior Marketing Manager
- Marketing Strategy
- Communications
- Healthcare Marketing
- Brand Management
- Content Creation
- Product Marketing
- AEP
- Managed Care
- Remote Job
How to get hired
- Tailor your resume: Highlight your 6+ years of marketing/communications experience, especially in healthcare or managed care, and your strong writing/publishing software skills.
- Craft a compelling cover letter: Emphasize your strategic thinking, AEP execution experience, and ability to manage diverse marketing initiatives for Centene Corporation.
- Prepare for behavioral questions: Be ready to discuss your experience leading projects, building relationships, and driving effectiveness in a marketing role.
- Showcase your media and community engagement: If you have experience working with media or community-based organizations, be sure to showcase this prominently in your application.
- Understand Centene's mission: Research Centene's focus on transforming community health and how your marketing expertise can support their goals.
Technical preparation
Master content management systems and publishing software.,Develop strategic marketing measurement frameworks.,Practice writing clear, compliant marketing copy.,Familiarize with healthcare regulations and branding.
Behavioral questions
Describe a complex marketing campaign you led.,How do you ensure compliance in marketing materials?,Tell me about a time you managed a team's project.,How do you build relationships with stakeholders?
Frequently asked questions
- What are the primary responsibilities of a Senior Marketing Manager at Centene Corporation?
- The Senior Marketing Manager at Centene Corporation is responsible for overseeing all marketing, communications, preventive health education, and consumer experience initiatives. This includes developing strategic marketing plans, managing content creation for member and provider materials, ensuring regulatory compliance, and leading the execution of the Annual Election Period (AEP).
- What qualifications are needed for the Senior Marketing Manager role at Centene?
- Candidates need a Bachelor's degree in a relevant field (Communications, Marketing, etc.) or equivalent experience, along with at least 6 years of marketing or communication experience, preferably within the healthcare sector. Experience with managed care, government programs, publishing software, and media relations is also beneficial.
- Is the Senior Marketing Manager position at Centene remote?
- Yes, this Senior Marketing Manager position is primarily remote. However, it does require travel to meet customer needs across different time zones.
- What is the expected salary range for this Senior Marketing Manager position?
- The estimated annual salary range for the Senior Marketing Manager position at Centene Corporation is between $87,700.00 and $157,800.00. The final salary will depend on factors like skills, experience, and education.
- What kind of benefits does Centene Corporation offer its employees?
- Centene offers a comprehensive benefits package that includes competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off, holidays, and a flexible work approach with options for remote, hybrid, or in-office schedules.
- How does Centene Corporation approach diversity and inclusion in hiring?
- Centene Corporation is an equal opportunity employer committed to diversity. They consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. They also consider applicants with arrest or conviction records in accordance with applicable laws.
- What does 'AEP readiness and execution' mean in the context of this role?
- AEP stands for Annual Election Period, a critical time for Medicare Advantage and Part D plans. For this role, it means being the primary point of accountability for ensuring all marketing materials and communication efforts related to this period are ready, accurate, compliant, and delivered on time.