Shopper Marketing Manager

@ Celsius

About Celsius

Celsius, based in Boca Raton, FL, is a global CPG company with a proprietary, clinically proven formula for its master brand CELSIUS®, a pioneer in the energy drink category. The company also includes Alani Nu, a premium active nutrition brand, expanding its reach across the health and wellness space.

Culture & Work Environment

Celsius boasts an inclusive culture that encourages innovation, thought leadership, and ownership of the CELSIUS® brand.

Position Overview

As the Shopper Marketing Manager, you will be the driving force behind retail activations and integrated marketing campaigns. You will leverage customer insights and category data to drive measurable growth in visibility and sales for CELSIUS® at major retailers, digital channels, and in-store environments.

Responsibilities

• Develop and execute shopper marketing programs across national and retailer-specific campaigns.
• Collaborate with Sales, Marketing, and Distribution to align activations with brand goals.
• Work with cross-functional teams including Experiential, Social, Field, Innovation, and Commercial.
• Utilize category insights and customer data to optimize activations and drive incremental sales.
• Plan and execute in-store activations, events, merchandising, POS, and display strategies.
• Integrate digital elements and retail media networks into marketing plans.
• Manage timelines, budgets, and performance metrics for marketing initiatives.

Qualifications

• 3–5 years in shopper or trade marketing within CPG, beverage, or food sectors.
• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proficiency in Microsoft PowerPoint and Excel.
• Experience with retail media networks, programmatic media, and platforms like Circana or IRI.
• Strong project management and presentation skills.
• Ability to influence stakeholders through effective cross-functional collaboration.

Benefits

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year (subject to accrual policy)
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

Additional Information

This is an in-office position based at CELSIUS® Headquarters in Boca Raton, FL with up to 25% domestic travel. Applications from Colorado are accepted on an ongoing basis until the position is filled.

Key skills/competency

Shopper Marketing Manager, Retail Activations, Integrated Campaigns, CPG, Data Analysis, Trade Marketing, Project Management, Cross-Functional Collaboration, Digital Marketing, In-Store Experiences