Marketing Data Analyst

Marketing Data Analyst at Cellebrite

Cellebrite’s (Nasdaq: CLBT) mission is to enable its global customers to protect and save lives by enhancing digital investigations and intelligence gathering to accelerate justice in communities around the world. Cellebrite’s AI-powered portfolio enables customers to lawfully access, collect, analyze and share digital evidence in legally sanctioned investigations while preserving data privacy. Thousands of public safety organizations, intelligence agencies and businesses rely on Cellebrite’s digital forensic and investigative solutions—available via cloud, on-premises and hybrid deployments—to close cases faster and safeguard communities. To learn more, visit www.cellebrite.com, https://investors.cellebrite.com/investors and find us on social media @Cellebrite.

Cellebrite is seeking a “roll up your sleeves” and highly motivated Marketing Data Analyst to join our team. The right candidate will utilize website performance and other data to analyze, interpret, and provide valuable insights to drive growth and improved digital experiences. You need to be a curious and collaborative analyst possessing strong analytical skills, technical aptitude, a keen attention to detail, a strong desire to learn new areas as needed, and the ability to communicate complex findings in a clear, actionable, and concise manner.

Responsibilities

• Serve as point of contact and expert for website performance, content performance and data quality initiatives.
• Own analysis of website performance as well as establishing a regular operating cadence for reporting and collaborating with key stakeholders.
• Develop and maintain dashboards / reports (in Qlik) to serve as the source of truth for website performance.
• Develop a data driven understanding of website visitor behavior to identify pain points and opportunities for optimization.
• Serve as a key collaborator to Marketing leaders by proactively surfacing anomalies viewed in the data for review and action.
• As a key partner for the web team, develop hypotheses and clear plans to measure impacts of changes to the website.
• Collaborate with Marketers to understand the impact on the website of paid media investments, campaigns, and other activities.
• Collaborate with web, operations, and system teams to ensure accurate tagging and tracking.
• Own analysis of Marketing content performance to assess impact across the website, campaigns and the sales enablement solution.
• Develop and maintain dashboards and reports (in Qlik and other solutions) to serve as a source of truth on content performance.
• Drive understanding across key stakeholders about what content is being consumed by internal and external parties and how that content is impacting growth.
• Own continuous improvement in our Marketing data quality and integrity.
• Develop deep understanding of data used by marketing to run the business, where and how it is created and used.
• With key stakeholders, identify opportunities to improve data quality and drive successful closure of related tasks and initiatives.

Requirements

• 3+ years’ experience in Marketing analytics or similar role with strong understanding of website performance metrics and KPIs.
• Education: BA in Marketing, Business Administration, Statistics, or a related field.
• Strong collaborator across functions as well as in local and remote geographic locations.
• Self-starter with excellent organizational skills and experience managing multiple projects simultaneously, owning deliverables end to end.
• Required experience with: GA4, Qlik, Snowflake, Excel, SFDC, Marketing Cloud and Seismic.
• Effective communication skills and ability to drive discussions and presentations at all levels of the organization.
• Ideal candidate is located on the US East coast.
• Required: Must be a US Citizen with the ability to obtain a government clearance.

Key skills/competency

• Marketing analytics
• Website performance
• Data quality
• Qlik
• GA4
• Snowflake
• SFDC
• Content performance
• KPIs
• Stakeholder collaboration