7 hours ago
Digital Content Strategist
Cella
Hybrid
Contractor
$93,600
Hybrid
Job Overview
Job TitleDigital Content Strategist
Job TypeContractor
Offered Salary$93,600
LocationHybrid
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Job Description
About the Role: Digital Content Strategist at Cella
We are seeking a dynamic and strategic Digital Content Strategist to join Cella's internal creative engine. In this contract position, you will collaborate closely with Art Directors and Creative Writers to translate our brand's core identity into compelling digital experiences.
The ideal candidate is a narrative architect who skillfully merges the 'art' of brand storytelling with the 'science' of SEO and essential regulatory requirements. You will ensure every piece of copy motivates the audience while maintaining a flawless brand aesthetic.
Key Responsibilities
- Voice Adaptation: Scale and evolve the brand's voice across a diverse digital ecosystem, encompassing web features, product copy, eCRM, and editorial blogs.
- Content Evolution: Transform core campaign messaging into high-performing assets specifically tailored for search engines and social platforms.
- Paid Social Strategy: Develop 'scroll-stopping' copy for paid placements on major platforms such as Meta, X, and Snapchat, with a sophisticated focus on conversion and effective Call-to-Action (CTA) placement.
- Data-Informed Writing: Convert consumer data and SEO research into persuasive narratives that are directly aligned with defined business goals.
- Creative Compliance: Collaborate seamlessly with internal partners to deliver content that is 100% legally sound without compromising its creative edge.
Qualifications
- Digital Experience: Possess 1+ years of proven background in copywriting, particularly within a high-velocity agency or an in-house creative department.
- Omnichannel Fluency: Showcase a strong portfolio demonstrating your ability to write effectively for various digital formats, including web layouts, email funnels, and social feeds.
- SEO Literacy: Exhibit a firm grasp of how to naturally integrate keywords into copy to significantly boost organic reach and improve search rankings.
Key skills/competency
- Digital content strategy
- SEO optimization
- Brand storytelling
- Copywriting
- Paid social media
- Conversion rate optimization
- eCRM
- Web content development
- Creative compliance
- Data-informed writing
How to Get Hired at Cella
- Research Cella's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor to understand their 'internal creative engine'.
- Tailor your resume and portfolio: Highlight extensive experience in digital content strategy, SEO integration, and brand voice adaptation, showcasing diverse omnichannel writing samples.
- Prepare for behavioral questions: Be ready to discuss how you balance creative storytelling with regulatory compliance and collaborate with cross-functional creative teams.
- Demonstrate data-driven insights: Showcase your ability to translate consumer data and SEO research into actionable content strategies that achieve specific business objectives.
- Master the interview: Emphasize your understanding of paid social strategy, conversion optimization, and your proven track record in high-velocity creative environments.
Frequently Asked Questions
Find answers to common questions about this job opportunity
01What specific digital platforms will a Digital Content Strategist work on at Cella?
02How does Cella balance creative storytelling with SEO and compliance for the Digital Content Strategist role?
03What kind of consumer data is used for content strategy by a Digital Content Strategist at Cella?
04Can you describe the collaboration process within Cella's creative engine for this role?
05What is the expected experience level for the Digital Content Strategist role at Cella?
06How does Cella expect the Digital Content Strategist to approach conversion for paid social campaigns?
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